Homa, the world’s leading mobile game publisher, is proud to announce its strategic partnership with 8SEC, a pioneering game studio in the hybridcasual space renowned for creating innovative gaming experiences. This collaboration represents a significant milestone in the mobile gaming industry as both companies join forces to accelerate the growth and advancement of this rising genre. By leveraging their expertise and shared commitment to pushing the boundaries of gaming, Homa and 8SEC aim to elevate the hybridcasual space to new heights, benefiting players and the industry as a whole.
The hybridcasual genre has shown incredible growth over the last few years. According to the Hybridcasual Games Playbook by Homa and Sensor Tower, 2022 hybridcasual games gathered over 5 billion downloads, a 3% increase from 2021. Also, revenue in the genre has almost doubled over the last two years as developers have mastered the balance between monetization and player experience. Undoubtedly, game developers should dive into this genre with advantages such as more engaged players, more impactful advertisements, and reasonable production costs.
Aware of this context, 8SEC and Homa will work together to enhance and launch Merge Army, an eagerly anticipated hybridcasual game set for release in September.
Within this strategic partnership, Homa’s contribution will focus on refining the game’s core loop, developing a meaningful meta layer of progression, and creating an efficient economy that delivers a customized and engaging player experience with maximum value. Homa will also provide valuable support in content development, user acquisition, and ad monetization. In the words of Olivier Le Bas, Co-Founder, and CRO, at Homa: “We’re super thrilled to be joining forces with an experienced hybridcasual studio such as 8SEC to launch yet another game with the built-in potential to become a hit. At Homa, we’re strengthening our hybridcasual division, and we will continue our efforts to provide the best expertise and tools inside Homa Lab to help studios build the strongest hybridcasual games on the market”.
Meanwhile, 8SEC has gained widespread recognition in the hybridcasual genre for designing fun and innovative games played by millions worldwide, such as Hero Squad, Idle Army, and Trivia.io. “We’re confident that bringing together 8SEC’s expertise in game development and Homa’s knowledge in hybridcasual and publishing capabilities, the results will be amazing. And we’re looking forward to it, ” says Louis Giraud, Co-Founder and CEO at 8SEC.
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