Victoria becomes first Australian racing jurisdiction to strike exclusive multi-year in-the-run deal.
TripleSdata (tSd) and Total Performance Data (TPD) have announced a partnership with Racing Victoria that will integrate live race tracking content from Victoria’s most frequently used racecourses into TPD’s live odds engine, generating fully automated in-the-run odds for every runner throughout the race.
When integrated with wagering operators, punters can expect an expanded in-the-run offering which will deliver odds for all runners in the field, and for longer whilst a race is being run. tSd’s SMART tracking solution is now operational at six iconic venues where a significant portion of Racing Victoria’s wagering occurs; Caulfield, Flemington, Moonee Valley, Sandown, Pakenham and Cranbourne.
This partnership presents an exceptional opportunity to automate and enhance in-the-run betting, thereby boosting turnover and engagement.
TPD’s UK, US and Canadian in-play betting service is already live with major bookmakers such as Ladbrokes, Coral, William Hill, BetVictor, BoyleSports, and Sky Bet. Integration discussions are currently underway with leading Australian WSPs.
Simon Cunliffe, General Manager for Wagering & Corporate Development at Racing Victoria commented: “Driving innovation surrounding new ways to bet and engage in our racing product is a core component of our strategy at Racing Victoria.
“We are pleased to partner with tSd and TPD to leverage their experience in creating in-the-run odds and the positive impacts we anticipate this will have on turnover.”
Carlos Santo, CEO of tripleSdata, said: “Commercialising race data has always been at the forefront of tSd’s strategy for our clients. In-play betting is an exciting new revenue stream which we believe will deliver great value to jurisdictions in the coming years.”
Will Duff Gordon, CEO of Total Performance Data, said: “We are thrilled to partner with such a prominent name in world racing. Victorian Racing stands as one of the preeminent racing products globally, and Australian punters are renowned for their unparalleled passion. We look forward to enabling an immersive in-the-run betting and cash-out experience.”
Further information – contact points for each business
- Racing Victoria: Shaun Kelly, [email protected]
- tripleSdata: Carlos Santo, [email protected]
- Total Performance Data: John McBroom, [email protected]
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