SIS extends US reach of its esports products through Genius Sports

SIS extends US reach of its esports products through Genius Sports

SIS (Sports Information Services), the leading multi-content supplier of 24/7 live betting services, has enhanced its existing partnership with global sports technology provider Genius Sports to extend the distribution rights of its esports products to the US market.

The updated agreement ensures Genius Sports can now deliver SIS’ H2H Global Gaming League game portfolio of more than 150,000 annual matches to its comprehensive US sportsbook network, significantly increasing the sports simulation product’s audience reach.

Already live in New Jersey ,Colorado and Kentucky, SIS’ esports products are built for sportsbooks and features regular short-form esoccer and ebasketball contests between professional gamers.

The highly competitive matchups from SIS’ H2H Global Gaming league are produced entirely in-house from SIS’ self-contained UK studios and features ultra-low (sub-second) latency live streaming, live caster commentary, and on-screen graphics with unique betting prompts to maximize engagement. SIS esports also has integrity at its core and is the only product in the industry to be accredited by ESIC, with visible, trained referees overseeing every match.

Genius Sports is a global leader in official sports data and technology, powering the ecosystem that connects sports, betting, and media. It provides sportsbooks and lotteries worldwide with award-winning data, odds, streaming, trading, and marketing solutions that are proven to drive profits and cost efficiencies.

Michele Fischer, Vice President at SIS Content Services, said: “Our sports sims titles continue to gain traction in the states that we are currently operating. Strengthening our partnership with Genius Sports supports our US strategy for widespread distribution of our esports products across all states.

“Our esoccer and ebasketball products have a clear track record of adding significant value to the bottom line of operators and we are sure US-focused brands will benefit greatly from having our content within their portfolios.”

Matt Stephenson, Global Partnership Director at Genius Sports, said: “SIS’ Competitive Gaming product is a compelling product that is already resonating with operators and players in the US. We have been delighted to integrate such an innovative product into our offering and by providing this margin-increasing content to our US partners, we are continuing to deliver the widest array of wagering opportunities.”

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.