NuxGame teams with customer-led CRM marketing solution Optimove


NuxGame, the experienced gaming and betting software provider, has struck a partnership with Optimove, the first customer-led CRM Marketing platform, in a bid to improve their one-to-one marketing capabilities.

The partnership enhances the ability of NuxGame’s operator portfolio to create deeper relationships with players and respond to their needs in real time, using tailored messages and offers across multiple channels, fuelling growth by ensuring customer satisfaction with every interaction. By orchestrating sophisticated personalized AI-mapped customer journeys at scale via Optimove’s multichannel marketing hub, operators can maximize retention rates and Customer Lifetime Value.

Optimove’s solutions ensure that marketing always starts with the customer, instead of a product or a promotion, and provide industry-specific tools to optimise campaigns for hundreds of leading consumer brands, including BetMGM, Entain, Bet365, and more.

NuxGame’s ability to further develop the personalisation strategy it provides serves as a testament to the recent growth of the provider, having signed deals with the likes of PartnerMatrix, Platipus Gaming and Ezugi.

Bar Konson, Head of Sales at NuxGame, said: “We’re thrilled to have combined with Optimove to deliver real-time marketing content to our valued operator partners.

“The brand’s focus on the delivery of highly personalised customer marketing messages to individual customers comes at a time of great relevance, and we look forward to the collaboration paying dividends.”

Dan de Souza, Director of Partnerships at Optimove, said: “We are delighted to have established an agreement with an experienced provider like NuxGame, and look forward to assisting them in delivering tailor-made campaigns to their clients.

“As competition in the iGaming space continues to increase, to stay ahead of the curve, it is more important than ever for operators to invest in retention through an innovative marketing strategy that starts with the player.”


Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.