Scientific Games Signs New Contract with Latvian National Lottery


Scientific Games, a leading international provider of retail and digital games, technology, analytics and services to lotteries, has inked a new agreement with Latvijas Loto, the state lottery in Latvia. As per the agreement, the company will power responsible growth and funding to benefit the Latvian state budget.

Edgars Lediņš, Chairman of the Board for Latvijas Loto, said: “After thorough evaluation, Latvijas Loto chose to modernize our systems technology with Scientific Games so that we may continue to deliver outstanding player experiences and meet our growth potential. We look forward to the efficiencies this technology advancement will bring to our entire operation, and our retailers will be delighted with the new terminals and support they will receive.”

Scientific Games is already offering its products and services to lotteries in over 50 countries globally. Its new technology will be launched in Latvia next year. It is expected to help Latvijas Loto to achieve its responsible growth objectives and effects a 50% increase in retailer points-of-sale across in the country.

Pat McHugh, CEO for Scientific Games, said: “Scientific Games is honored by the longstanding partnership and trust Latvijas Loto has placed in our company, our people and our products to support its mission of responsibly maximizing growth over the next 10 years. Our relentless commitment to innovation and alignment with our lottery customers’ growth plans has positioned Scientific Games as the lottery industry’s leading systems technology provider in Europe and the fastest growing in the U.S.”

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.