BetMGM, a leading sports betting and iGaming operator, and the National Hockey League (NHL®) announced a multi-year North American partnership extension. BetMGM continues as an Official Sports Betting and Gaming Partner and will create specialized VIP fan experiences, utilize NHL imagery to design team and League-branded casino games, and be featured during nationally televised broadcasts.

“Our partnership extension with the NHL enables us to enhance the BetMGM product and offer fans unforgettable entertainment built around the game they love,” said BetMGM CEO Adam Greenblatt. “The NHL is more thrilling than ever – a symphony of athleticism, teamwork, and skill on skates. We look forward to bringing our customers exceptional live experiences and new content.”

BetMGM will receive significant branding within nationally televised broadcasts in the U.S. BetMGM’s camera visible signage will extend across the NHL’s regular season and Stanley Cup Playoffs, highlighted by inventory that includes Digitally Enhanced Dasherboards, the League’s advanced approach to dynamic dasherboard advertising and virtual slot in-ice ads.

“We are thrilled about our partnership extension with BetMGM,” said Jason Jazayeri, NHL Vice President, Business Development. “The evolution of our partnership with BetMGM will focus on building unique and compelling fan experiences, as well as event activation and media programming all with an eye towards delivering exciting new ways for our fans to interact and engage with the sport they love.”

BetMGM and the NHL share the priority of encouraging responsible gaming education. Both parties are official partners of the American Gaming Association’s Have A Game Plan.® Bet Responsibly. public service campaign to educate new and seasoned bettors on responsible sports wagering. Have A Game Plan aims to promote responsible sports wagering to new consumers and seasoned bettors.

As BetMGM continues to expand into new markets, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to count on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.