IWG and Virginia Lottery Introduce ‘eDraw’ Style Game



New digital game merges classic lotto mechanic with jackpot top prize

Instant Win Gaming (IWG), a leading supplier of eInstant games to NASPL/WLA-member lotteries, congratulates the Virginia Lottery on the launch of Lotto Virginia, the United States lottery industry’s first on-demand, digital-only lotto game featuring a progressive jackpot top prize.

Lotto Virginia offers a nostalgic lotto experience in a modern digital format to players across the commonwealth. The gameplay is a 6/42 draw matrix. Players can purchase up to four tickets for each draw. Six matching numbers wins the top jackpot prize. The Virginia Lottery previously offered a retail draw game named Lotto Virginia with a similar playstyle.

Lotto Virginia is powered by InstantJackpots, IWG’s progressive jackpots engine that has been deployed in more than 75 eInstant launches over the past two years. Lotto Virginia, including its InstantJackpots prizing, is entirely integrated within IWG’s InstantRGS (remote game server). This allowed the Virginia Lottery to launch the game without any development assistance at the iLottery platform level.

“Kudos to the Virginia Lottery for continuing to innovate within its iLottery portfolio,” the North America Vice-President for IWG, Jason Lisiecki, said. “An on-demand draw game with a progressive jackpot grand prize will help expand the Virginia Lottery’s online player base. I’m thrilled about this launch, as it appeals to a traditional lotto audience and showcases the wide capabilities of our progressive jackpot game lineup.”

“This game has ‘lotto’ potential,” the Strategic Games Manager for the Virginia Lottery, Scott Kenyon, said. “Lotto Virginia plays an important role in our content acquisition strategy as it can potentially introduce draw game players to our eInstant games. Whenever one of our draw games has a jackpot run, we see a surge in new iLottery registrations. Now we can offer these players a familiar playstyle and brand but in a digital-only eInstant format. It’s a natural next step for our iLottery product mix and we look forward to seeing how it performs with our players.”

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.