Caesars Sportsbook Partners with Historic Racetracks Keeneland and Red Mile Ahead of Sports Betting’s Launch in Kentucky
Legalized sports wagering is coming to Kentucky and Caesars Sportsbook, the sports wagering platform for Caesars Entertainment Inc., announced agreements with Keeneland and Red Mile Gaming & Racing in Lexington. The agreements grant the operator market access to offer legalized mobile sports wagering in Kentucky and include plans to open Central Kentucky’s only brick-and-mortar retail sportsbook locations, subject to regulatory approvals from the Kentucky Horse Racing Commission.
“Keeneland and Red Mile are iconic horse racing venues with an important legacy in the state of Kentucky. Customers in the region have long enjoyed our world-class Caesars destinations and, most recently, our horse racing wagering app, Caesars Racebook. Working with these historic institutions provides an unmatched opportunity to reach sports and racing fans in the state, and we look forward to working with the Kentucky Horse Racing Commission as we prepare to launch later this year,” said Eric Hession, President of Caesars Digital, said.
“Keeneland’s venture with Caesars Sportsbook holds exciting potential and furthers our mission to introduce new audiences to horse racing. Caesars is a globally respected brand, and we value their commitment to racing and their expertise in sports wagering,” said Keeneland President and CEO Shannon Arvin.
“At Red Mile Gaming & Racing we are excited to continue introducing this historic harness track to new audiences. Opportunities with sports wagering on site, added to live racing, simulcasting, and HHR Games accomplish goals we have worked toward for several years. Our relationships with Keeneland and Caesars in this venture could not be more valued,” said Red Mile Chief Operating Officer Shannon Cobb.
As part of this relationship, Caesars Sportsbook will be an official sports betting partner of Keeneland and Red Mile and offer on-track hospitality and VIP experiences at both racetracks to members of the industry-leading customer loyalty program, Caesars Rewards. In addition, Caesars Sportsbook will operate an on-premise retail sportsbook at Red Mile, subject to regulatory approvals, so guests can enjoy the excitement of sports betting, gaming, and simulcasting all under one roof.
When legalized sports wagering launches in Kentucky, Caesars Sportsbook customers above the age of 21 can tie the excitement of sports betting to unmatched rewards via Caesars Rewards. Every wager placed rewards the bettor with Tier Credits for status and Reward Credits that can be used to unlock world-class Caesars Rewards experiences and discounted getaways at Caesars Entertainment destinations across the US.