IMG ARENA Extends its Partnership with Major League Soccer



IMG ARENA has extended its partnership with Major League Soccer (MLS) to provide tracking data to MLS NEXT Pro.

The extended agreement will see IMG ARENA integrate its deep tech, cloud-based platform to provide player and ball tracking data to MLS NEXT Pro to enhance their player performance analysis. The data points collected will include players’ total running distances, speed zones, sprints and separation between players, among others.

IMG ARENA will also provide tracking data of match officials to enable the Professional Referee Organization (PRO) to support on-going efforts to develop the next generation of referees in North America.

The innovative event tracking technology was integrated into IMG ARENA’s extensive data collection capabilities through its acquisition of Signality in 2022. It uses computer vision to extract highly accurate sports event and tracking data in real-time, utilizing existing camera setups to derive positional data and event information automatically. The product is part of IMG ARENA’s Sports Services offering which helps rightsholders deliver fans a front-row seat to the action with best-in-class data, content creation and production streams.

Last year, IMG ARENA announced its long-term, global partnership to deliver the next generation of fan engagement in MLS and MLS NEXT Pro. Alongside its role as the league’s official data partner, IMG ARENA is delivering innovative content solutions, next-generation fan analytics, and marketing tools to MLS’ betting and media partners, including the launch of three new MLS live data feeds, designed to enhance the fan experience.

“One of the areas of focus for MLS NEXT Pro is innovation so we are thrilled to be bringing this new player and ball tracking technology to the League. IMG is continuing to create new solutions for soccer fans around the world and this is a great example of their commitment to delivering a best-in-class experience,” said Ali Curtis, Senior Vice President of Competition and Operations, MLS NEXT Pro.

“This expanded partnership means we’re able to provide MLS NEXT Pro with an all-encompassing data collection system. Adding compelling ball tracking data and player analysis will provide enhanced performance insights, on top of our next-generation fan engagement analytics and innovative content solutions which are empowering the future MLS universe,” Freddie Longe, President of IMG ARENA, said.

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.