DWG partners with Rush Street Interactive to bring premium content to BetRivers Michigan players
Design Works Gaming expands partnership with Rush Street Interactive
Just two months after bringing content to Rush Street Interactive’s New Jersey player base, Design Works Gaming is now live with RSI in a second U.S. market. Michigan players now have access to DWG’s top-performing steppers and premium LuckyTap titles on the BetRivers app and website.
In February 2023, DWG launched its first slot game titles on BetRivers with additional casino games being strategically rolled out over the past two months. These titles have been player favorites on BetRivers New Jersey, so RSI has accelerated their roll-out in Michigan to further expand the strength of the game offering for BetRivers players.
Double Fancy 7s, 10X Fortune and award-winning Break the Bounty LuckyTap are among the blockbuster slot games that can now be enjoyed by BetRivers players in Michigan. The games are delivered via Light & Wonder’s Open Gaming Platform and additional titles will be available over the next few months.
Rush Street Interactive Chief Executive Officer Richard Schwartz said: “Since we first launched in Michigan, our customers have come to expect a world-class online casino experience that provides access to the most exciting games in the market through our BetRivers platform. We are excited to expand our partnership with DWG and to further enhance our offering to BetRivers players in the market.”
DWG CEO Troy Zurawski said: “Since we first launched with RSI earlier this year, performance has far exceeded our expectations. RSI knows their player base inside and out and together we’ve been able to provide casino games we know are going to resonate with their customers keeping them engaged and entertained. We’re excited to bring this same strategic content to Michigan!”
LuckyTap and other DWG games have regular presence in the top 10 spots on the Eilers-Fantini Online Game Performance Report, which tracks more than 40,000 casino games across Michigan, West Virginia, Pennsylvania, New Jersey and Connecticut. DWG’s fan-favorite Break the Bounty LuckyTap was also named the Most Innovative Online Game at the 2023 EKG Slot Awards hosted in Las Vegas by Eilers & Krejcik Gaming.