Layer and Sanlo partner to offer financing to game developers looking to bring IP into games


Sanlo, the fintech company helping game and app developers scale with financial tools, insights and non-dilutive capital has partnered with Layer, the intellectual property (IP) licensing marketplace for the games and interactive industry to help game publishers with the cost of licensing IP for their games.

Developers on Layer’s platform will now have access to Sanlo’s financial tools, technology and its $200M pool of capital, putting future licensing deals that match budgets and growth ambitions within the reach of many more games companies and allowing them to focus on building rather than raising funding rounds. 

Representing a developer-centric alternative to venture capital, publisher deals and bank loans, Sanlo offers non-dilutive, revenue-based and fixed-term financing based on app and revenue data. Layer’s marketplace aims to make IP acquisition accessible for all developers by matching them directly with IP holders (such as CareBears, Bruce Lee, and Narcos) and facilitating the licensing process.

Acquiring IP such as brands, characters and stories is often reserved only for larger game publishers due to the opaque way in which licensing deals have traditionally been done. However, adding the right IP to a game has been proven to boost in-game economies, help retain valuable players, lower acquisition costs and deliver higher revenues. That’s why Layer wants to improve access for small-to-medium-sized developers looking to bring well-known IP into their projects through its creation of a matchmaking marketplace for IP holders and games companies. 

Sanlo’s partnership with Layer further broadens the ecosystem of technology businesses helping to empower game and app developers – and the larger creator economy – following Sanlo’s recent partnership announcement with Stardust

Rachit Moti, Layer’s CEO and Founder, says “IP has become a big part of the business of making games and can hugely impact user acquisition, monetisation and player retention by tapping into readymade fanbases. Our partnership with Sanlo is a great step forward for Layer and means we’ll be able to help even more developers collaborate with popular brands and characters”.

“With our aims and ethos intertwined, Layer and Sanlo want to expand the opportunities available to a global community of developers“, adds Olya Caliujnaia, CEO and Co-founder of Sanlo. “We are thrilled to join Layer in this endeavor and together we hope to provide financing and IP for the next generation of fun, world-beating games.”

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.