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NeoGames’ Pariplay expands footprint in Sweden with ATG deal

Prague Gaming & TECH Summit 2025 (25-26 March)

 

NeoGames S.A, a technology-driven provider of end-to-end iLottery and iGaming solutions, announced today that its subsidiary, Pariplay, has signed a major distribution agreement with Sweden’s ATG that will see it significantly expand its reach in the country.

ATG occupies the first place in the Swedish operator landscape, holding 30.3% of the licensed market. Through the deal, ATG will gain access to Wizard Games titles as well as selected third-party content available via Pariplay’s aggregation platform, Fusion®. Top-performing games include Dragons of the North, Spirit of Mustang, 12 Super Hot Diamonds Extreme and Jade King.

Moti Malul, Chief Executive Officer of NeoGames, said: “ATG is a well-established and much-loved brand in Sweden with a long history. Since launching their online casino, it has gone from strength to strength, and we are thrilled to support their continuous growth with our premium content that resonates well with a wide player demographic.”

Maria Allmér, Head of Casino at ATG, said: “Our promise is to offer exciting gaming experiences in a responsible and smooth way to our customers. By partnering with Pariplay we will be able to further reinforce our product portfolio and enhance our offer in line with our promise.”

The deal marks significant expansion in Sweden for Pariplay, with ATG boasting a large customer base of 1.3 million at the end of 2021.

The integration of Pariplay’s Fusion® offering, which now consists of over 14,000 games from 80+ suppliers, will also give ATG access to a suite of back-office conversion and retention tools that enhance player value.

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Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.