TenZ and Prodigy Agency Celebrate Six Figure Turnover After “Project T” Merch Launch

 

“Project T”, a limited merch launch between professional VALORANT player Tyson “TenZ” Ngo, managed by esports leaders Prodigy Agency, and Warren James, has now concluded its initial drop, which can be considered a massive triumph. The drop garnered 20 million total impressions online and a six figure turnover, making it one of the most successful merch launches for an esports athlete ever. With the promise of future drops, “Project T” will undoubtedly go from strength to strength and smash the high expectations already set!

The “Project T” drop was a success internationally, with sales and web traffic from all corners of the globe, highlighting the worldwide appeal of Tyson “TenZ” Ngo to esports fans in every continent!

First launching at the end of August, “Project T” featured 13 unique products including shorts, hoodies, hats, and crewnecks, launching alongside a web-accessible manga, available on tenz.gg.

Discussing what the future has in store, Tyson “TenZ” Ngo said ‘definitely for other [drops] we’re going to be doing a lot more graphics stuff’, as he initially opted for ‘a simple drop’ to allow the clean and distinctive logo of “Project T” to take center stage.

Hosting a series of watch parties during VALORANT’s most important event of the year, Champions 2022, Tyson “TenZ” Ngo told his viewers, which peaked at over forty-five thousand viewers, that “I wanted embroidery as I wanted it to feel [higher] quality and last longer”. Providing value for money was key to the successful launch of “Project T”, combining both affordability and quality across the range.

“I’m very proud of the quality of the merch and this first drop with Warren James.

It really fits the personality and universe of TenZ, and the amazing sales prove that the fans loved it. It’s also proof that TenZ and esports players can sell products if done properly and it’s paving the way for others, showing brands the true potential of players. I can’t wait for the next drops!” said Jérôme Coupez, Founder and CEO of Prodigy Agency.

 

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.