Tomb of Snabbare and Tomb of Hajper to increase player engagement through heightened brand interaction.

The ComeOn Group is the latest top-tier operator to leverage the 1X2 Network’s unique branded content to drive enhanced levels of player engagement.

UK-based 1X2 Network has announced it is providing two of ComeOn’s Swedish-language online casinos, Snabbare and Hajper, each with a fully customized slot game built around their brands.

Tomb of Snabbare and Tomb of Hajper are based on the hit game Book of Ba’al by award-winning 1X2 subsidiary Iron Dog Studio. But graphics, logos, fonts, counters, reel symbols and other customizable game elements will reflect the two casinos’ own brand identity. Both games have already gone live earlier this month.

Like Book of Ba’al, the two 5×3-reel, 10-payline slots will see players collect ‘books’ to trigger bonus games. They use the wildly popular ‘book of…’ mechanic that ensures they come packed with sticky expanding symbols and free spins.

The 1X2 Network’s branded content allows operators to embed their DNA into a classic game to increase customer-interaction with their brand.  

Its “Tomb of” and “Book of” branded products are the latest in a line of customizable content that includes recently released mine game Branded Coin Vault. 1X2’s Branded Megaways took the industry by storm, winning Game of the Year at the EGR Awards in 2020.

Ivalina Petrova at 1X2 Network said: “Following on from the runaway success of Branded Megaways, more and more operators are exploring the idea of bespoke, branded game content. ‘Tomb of Snabbare’ and ‘Tomb of Hajper’ are two fantastic games for two of the biggest casino brands in Sweden. We hope we get the opportunity to create more games for ComeOn brands and other tier one operators.”

Jason Bradbury at ComeOn Group said: “It’s a fascinating idea to take the core elements of a proven hit game and build something quite different, some unique to our identity, over the top of it. We’re delighted how Tomb of Snabbare and Tomb of Hajper look and we know they’re going to be hugely popular with our players.”

It was a pleasure working with 1X2 on the branded ‘Tomb of’ games. Snabbare & Hajper are 2 of our biggest brands and it’s branded games like these that can be very valuable in terms of acquisition and retention. As always we will evaluate the data and look to role out across more brands if feasible.”

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.