G FUEL and Rare Team Up for “Battletoads”-Inspired Zitz Juice


G FUEL — The Official Energy Drink of Esports® — has once again partnered with Rare Ltd. and has announced its brand-new flavor, G FUEL Zitz Juice – inspired by Battletoads – is now available for pre-order at GFUEL.com while supplies last.

The unique flavor celebrates the 31-year history of Rare’s iconic amphibians, the Battletoads – Rash, Pimple and, of course, Zitz – and features the sweet and sour taste of green mango. The Collector’s Box includes a 40-serving Tub and an exclusive 16 oz Battletoads Shaker Cup you won’t find anywhere else. Zitz Juice is also available as a standalone Tub.

This marks G FUEL’s second collaboration with Rare following a special Honey Berry Collector’s Box inspired by the publisher’s fan-favorite Banjo-Kazooie franchise.

The partnership was brokered by Rare Ltd.’s brand extension licensing agency, Tinderbox — the digital division of Beanstalk.

G FUEL Zitz Juice is sugar-free and packed with antioxidants from 18 different fruit extracts. Each serving has only 15 calories and contains 140 mg of caffeine plus proprietary energy and focus-enhancing complexes.

“Battletoads has been putting players’ skills to the test for three decades, so Zitz and his fellow Toads absolutely needed their own G FUEL flavor to keep its many fans focused and energized. Zitz Juice – yes, that’s really its name – is a delicious, fun way to celebrate an enduring franchise, and it was great to collaborate with our partners at Rare to bring it to life,” said G FUEL Founder and CEO Cliff Morgan.

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.