Converge Marketing, a full-service performance marketing agency focused on growth strategy, media, and analytics, announced a new partnership with Parkwest Casinos, a leading operator of casino gaming properties in California known for its unique premium, boutique table gaming experience. Under the engagement, Converge will lead a comprehensive marketing program designed to accelerate growth, expand audience reach, and strengthen Parkwest’s ability to connect marketing investment to measurable business outcomes. The partnership follows a review process led by Agency Search Kaizen (ASK), which served as the agency search consultancy guiding Parkwest’s agency review.
The engagement is focused on building a scalable, performance-driven marketing engine within a complex and highly competitive environment. Converge will work closely with Parkwest to establish a strong strategic and analytical foundation, enabling the organization to better understand customer behavior, optimize media investment, and drive incremental foot traffic and revenue across multiple locations.
“This is about building a system, not just running campaigns. Parkwest has a unique opportunity to expand how people think about its experience, while also increasing accountability across marketing investments. Our role is to help create clarity by connecting media, audience, and business outcomes in a way that drives real growth over time,” said Shoshana Winter, CEO of Converge.
The partnership will follow a phased engagement model, beginning with deep discovery and strategic alignment, followed by activation and structured performance testing, and scaling into a fully optimized, data-driven marketing program. The approach is designed to move beyond traditional media metrics and establish a clearer understanding of how marketing contributes to customer acquisition, engagement, and long-term value.
As part of the strategy, Converge will support Parkwest Casinos in broadening its market positioning, reframing the brand as a more accessible and social entertainment experience to attract new audiences beyond traditional casino customers. This includes introducing new creative approaches, audience segmentation strategies, and performance media programs designed to reduce barriers to entry and encourage trial among first-time visitors.
“Parkwest is operating in a complex environment where success depends on both attracting new audiences and proving the value of every marketing dollar. That requires a disciplined approach to testing, measurement, and optimization, and a willingness to rethink how growth is defined. We are excited to partner in building something that is both scalable and sustainable,” Winter added.
Throughout the engagement, Converge will serve as a strategic partner, helping Parkwest navigate evolving customer expectations, local market dynamics, and performance accountability requirements, while maintaining a focus on long-term business impact.
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