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Sportradar and Kalshi Announce First-of-its-Kind Data and Infrastructure Global Partnership for Prediction Markets

Prague Gaming & TECH Summit 2025 (25-26 March)
  • Global Agreement Positions Sportradar as Core Data and Solutions Provider Across Premier Sports Leagues-
  • Opportunity to participate across Kalshi ecosystem including market makers and brokers–

Sportradar Group AG (NASDAQ: SRAD) today announced a landmark multi-year global agreement with Kalshi, the world’s largest prediction market. This strategic agreement positions Sportradar as an official data and solutions provider for Kalshi, delivering a broad portfolio of premium sports content and services across major sports properties including Major League Baseball (MLB), the National Hockey League (NHL), Major League Soccer (MLS), and Ultimate Fighting Championship (UFC), among others.

As prediction markets continue to emerge as a fast growing and regulated segment of the sports ecosystem, Sportradar is positioned to play a foundational role in enabling their growth and facilitating a framework for integrity. This agreement also establishes the ability for Sportradar to enter into agreements directly with Kalshi’s key partners, including brokers and market makers, with real time official data and scalable solutions across the value chain.

Sportradar will provide Kalshi with a range of solutions from Sportradar Prediction Services, including:

  • Official Sports Data and Live Odds: Fast, reliable, accurate official data and live odds to power pre-game and in-play markets, enhancing market efficiency while ensuring timely settlements
  • Fan Engagement Solutions: Dynamic, real-time content, including scores, schedules, and data visualizations, designed to drive deeper engagement
  • Customer Acquisition Solutions: Leading marketing services to help acquire high value sports fans
  • Industry-Leading Integrity Services: Robust integrity framework including Sportradar UFDS AI, which detects suspicious behavior, and Sportradar Integrity Exchange (SIE), which enables participants to share integrity threats through a secure network

The partnership underscores Sportradar’s leading position as it extends its core data and premium solutions capabilities into adjacent, high-growth markets. By leveraging its global distribution model and deep relationships, Sportradar continues to broaden its commercial reach while reinforcing its position as critical infrastructure for the evolving sports industry.

Sportradar will provide products and services to Kalshi and other licensed prediction market entities that operate in compliance with applicable regulations and legal requirements.

Carsten Koerl, Chief Executive Officer of Sportradar, said: “Prediction markets represent a compelling growth engine for the global sports ecosystem and Sportradar is uniquely positioned to shape and power this emerging sector. Our partnership with Kalshi extends the reach of our premium sports data and services into a rapidly evolving landscape, fostering collaboration with market makers and the broader marketplace. This partnership with Kalshi marks a critical first step. We look forward to working with key prediction market participants as the landscape matures, establishing the trusted, compliant framework for sports innovation just as we have successfully delivered in online sports betting.”

Tarek Mansour, co-founder and CEO of Kalshi, said: “The breadth and depth of this partnership is what makes it a big deal. We’re using official league data to ensure quicker trade settlements, creating an overall better customer experience. We’re also collaborating on an integrity monitoring program to further protect our users.”

 

The post Sportradar and Kalshi Announce First-of-its-Kind Data and Infrastructure Global Partnership for Prediction Markets appeared first on Americas iGaming & Sports Betting News.

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Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.