Quick Custom Intelligence (QCI) has announced the successful completion of a live entertainment streaming pilot at Pala Casino in collaboration with Itibari-Waynne & Partners (IWP), an entertainment financing company with its own Studio Network.
Completed in under one week, the pilot enabled live performances to stream directly inside the Pala Casino player app, allowing guests across the gaming floor to view real-time entertainment taking place elsewhere on property.
The deployment served as the first live implementation of Live-House, a new entertainment infrastructure vertical developed by QCI and IWP. Live-House securely streams performances within the property, integrates sponsors, and transforms live events into evergreen media inventory designed to support recurring advertising revenue. The pilot validated that this model can be deployed rapidly and compliantly within a live casino environment.
“This pilot represents exactly what our Studio Network was designed to support — creators retaining ownership while their work reaches audiences in new, monetizable environments. By working with QCI and forward-thinking operators like Pala Casino, we’re building a model where entertainment, finance, and technology operate together to unlock sustainable revenue for both venues and creators,” said Bruce Waynne, Founder and CEO of Itibari-Waynne & Partners.
“At Pala Casino, we’re committed to continuously elevating and evolving the guest experience. This pilot showed how live entertainment can be seamlessly and securely integrated into Pala’s utilization of the QCI Player app in a way that’s immersive, engaging, and aligned with the spirit of the resort. It also deepens our connection with our most loyal guests who proudly serve as PALA ambassadors,” said Fred Buro, Chief Executive Officer of Pala Casino.
The implementation leveraged live streaming technology through VYRE Network, IWP’s AVOD and live streaming platform partner within its Studio Network, integrated with QCI’s real-time operational intelligence platform. Controlled broadcast delays and in-property distribution safeguards were incorporated to support content governance and regulatory confidence.
“This pilot proves that live entertainment can move beyond the stage and across the entire property — securely, compliantly, and in real time. We’ve shown that tribal gaming resorts can extend the energy of live performance to every guest touchpoint without adding operational friction,” said Andrew Cardno, Co-Founder and Chief Technology Officer of QCI.
The pilot marks the first live deployment under the QCI–IWP strategic partnership. Additional integrations across tribal gaming and large-scale entertainment venues are planned as part of QCI’s broader “Fun Economy” initiative, unifying entertainment, technology, and data into a connected ecosystem for operators, creators, and guests.
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