Context Networks, a leader in contextual, place-based media solutions for regulated environments, has announced a strategic partnership with Sureway Games, a leading provider of cashless payment kiosks and technology for the gaming and amusement industry. Under the agreement, Sureway Games will serve as an authorized distributor of Context Networks’ media solutions, with the Surepay Station kiosk acting as a primary platform for deployment.
Context Networks: CPMN (Contextual Promotions Media Network) is a systems-integrated media platform that enables the secure, compliant delivery of contextual advertising and promotional content within regulated gaming and entertainment environments.
The partnership brings together Sureway’s rapidly expanding footprint of Surepay Station kiosks with Context Networks’ expertise in high-engagement, location-based media creating a new, incremental revenue opportunity for operators while offering advertisers access to highly engaged, in-venue audiences.
“This partnership extends Surepay Station beyond payments and into a systems-aligned media channel. By combining cashless transaction workflows with Context Networks’ contextual media capabilities, operators can activate incremental, non-gaming revenue while advertisers reach patrons at moments of high engagement inside the venue,” said Jeff Blair, President of Sureway Games.
Surepay Station, Sureway Games’ flagship cashless kiosk, is designed to reduce cash handling, improve operational efficiency, and enhance the player experience. With the integration of Context Networks’ CPMN, the kiosk also functions as a digital media channel, delivering targeted, context-aware messaging at moments of high patron engagement—directly at the point of transaction.
“By integrating CPMN with Surepay Station, operators can extend the value of their existing kiosk footprint beyond payments. This partnership enables operators to activate new, non-gaming revenue streams while delivering relevant, well-timed messaging that enhances—not interrupts—the patron experience,” said Matthew Olden, Chief Executive Officer of Context Networks.
Context Networks’ CPMN is purpose-built for environments where attention and compliance matter most. When deployed on Surepay Station kiosks, advertisers benefit from repeated exposure to patrons during high-intent moments, while operators gain a turnkey media capability without added operational complexity or disruption.
“Sureway Games has built one of the most operator-friendly cashless kiosk platforms in the industry. Surepay Station is a natural extension point for CPMN, giving brands a premium, context-driven way to reach patrons while helping operators monetize their infrastructure more effectively,” added Olden.
Under the agreement, Sureway Games will offer Context Networks’ media capabilities as part of its Surepay Station deployments, providing operators with a streamlined solution that includes hardware, software, support, and media enablement through a single point of contact.
The partnership reflects a shared vision to modernize in-venue experiences, reduce friction for operators, and create sustainable, non-gaming revenue opportunities across gaming, amusement, and entertainment locations nationwide.
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