Esportes da Sorte and Corinthians Renew Master Sponsorship Until 2029

Partnership enters new long-term cycle with increased investment and expanded activations

Esportes da Sorte and Sport Club Corinthians Paulista have renewed their master sponsorship agreement under a new deal running until 31 December 2029. The renewal marks the beginning of a new long-term cycle between the parties, featuring an expanded package of commercial rights, activations and institutional deliverables.

The new contract places the partnership within a higher investment tier, estimated at BRL 150 million per year, with performance-based mechanisms included that could increase the total value to more than BRL 200 million, depending on agreed targets. The funds will be allocated entirely to the club, which will remain responsible for managing the investment.

The agreement includes brand visibility across match and training kits, alongside digital and on-site activations, fan experiences, institutional initiatives and support for sporting and social projects linked to the club’s calendar.

“Renewing our partnership with Corinthians until 2029 reaffirms our confidence in an institution that, like few others, represents the diversity of Brazil and the passion for football. This is a strategic partnership for Esportes da Sorte, strengthening our connection with supporters while expanding brand-building opportunities through experiences, innovation and more comprehensive activations. We continue together with responsibility and a long-term vision” said Darwin Filho, CEO of Grupo Esportes Gaming Brasil, owner of the Esportes da Sorte brand.

For the company, the renewal consolidates an ongoing relationship with one of the country’s most popular clubs and reinforces its strategy of maintaining a consistent presence within Brazilian football, focused on engagement, reputation and institutional development.

“This renewal reflects the partnership model we aim to build — one grounded in long-term vision, consistent delivery and mutual value creation. Throughout the previous cycle, the partnership contributed to a successful sporting period for the club, including major achievements in both men’s and women’s football. In this new phase, the partnership further establishes itself as a benchmark master sponsorship case in Brazilian football,” added Marcela Campos, Group Vice President.

Since the partnership began in 2024, Esportes da Sorte and Corinthians have developed a wide range of brand activation and fan engagement initiatives, including matchday activations, hospitality experiences, social media campaigns and on-pitch activities. During this period, the sponsorship has supported the strengthening of the club’s sporting and institutional projects, including mobilisation initiatives linked to Neo Química Arena through the Doe Arena Corinthians campaign, which has already raised more than BRL 40 million. Within women’s football, the partnership has also supported a successful competitive cycle, with initiatives recognising players and coaching staff alongside fan engagement programmes, reinforcing the commitment to supporting multiple areas of the sport.