Studio merges award-winning game formula with iconic Hard Rock branding for bespoke release
White Hat Studios, the ‘House of Brands’ provider to the United States iGaming market, has strengthened its partnership with Hard Rock Bet Casino through the development of a customised version of its award-winning title, 7s Fire Blitz Hotstepper, created exclusively for the operator.
The latest iteration of the iconic game series, Hard Rock Hotstepper, incorporates refreshed visuals and a rock-infused soundtrack that pays homage to the brand’s heritage.
By fusing a tried-and-tested game design with signature Hard Rock branding, White Hat Studios has delivered the operator an exclusive product tailored for broad appeal, leveraging brand familiarity to increase acquisition and deepen player engagement in the hyper-competitive US market.
Gameplay revolves around the Cash Collect mechanic and titular Hotstepper feature, which, when combined with the Fire Blitz bonus, provides a depth and dynamism to the action that has proven resonant with the US player base.
This latest release demonstrates White Hat Studios’ reputation for developing first-class bespoke games, with Hard Rock Hotstepper exemplifying its proficiency in crafting branded environments that place the operator at the heart of the experience.
Armen Tatarevic, VP of Gaming at White Hat Studios, said: “Hard Rock is a household name in the global entertainment industry, and by harnessing its famous branding, we have developed a bold, dynamic product built on the proven successful 7s Fire Blitz foundations.
“A prominent operator in key US markets, Hard Rock Bet Casino is a valued partner, and we have no doubt that Hard Rock Hotstepper will be a hit with its customers.”
Rich Criado, VP Casino at Hard Rock Digital, added: “Hard Rock Bet Casino is built around delivering premium entertainment with a player-first approach, and Hard Rock Hotstepper is a great example of that.
“White Hat Studios did an excellent job bringing Hard Rock’s energy and heritage into a game experience that feels distinctive, engaging, and truly exclusive to our players.”
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