The St. Louis Blues announced it is teaming up with BetMGM, a leading sports betting and iGaming operator, as an official sports betting partner. The multi-year agreement strengthens BetMGM’s presence in Missouri and delivers exclusive fan engagement opportunities for Blues fans.
“BetMGM has forged iconic partnerships that celebrate Missouri’s rich sports tradition, and welcoming the St. Louis Blues is an exciting milestone. With St. Louis native Jon Hamm as the face of our brand and a legendary franchise like the Blues as our partner, we’re creating unforgettable experiences for fans across the Show-Me State,” said Matt Prevost, Chief Revenue Officer at BetMGM.
Key elements of the agreement include prominent BetMGM signage and branding throughout Enterprise Center, co-branded social media content and premium hospitality experiences.
“With their focus on promoting responsible gambling, we couldn’t imagine a partner that would better align with our interests than BetMGM. Through this new partnership, BetMGM holds a prominent place in our building and in everything we do to deliver a legendary experience for Blues fans wherever they engage with our brand,” said Steve Chapman, Chief Revenue and Marketing Officer at Blues.
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