High Roller Technologies Inc., operator of the award-winning, premium online casino brands High Roller and Fruta, announced it has signed a non-binding Letter of Intent (LOI) with Lines.com, a premier sports media platform owned by Spike Up Media, to enter into and execute a strategic marketing partnership designed to accelerate customer acquisition and brand awareness for High Roller’s planned entry into U.S. prediction markets.
This LOI follows High Roller’s announcement of its strategic partnership with Crypto.com | Derivatives North America to launch a regulated event-based prediction markets product in the US.
Through the contemplated strategic marketing partnership, Lines.com will serve as a key distribution and media partner, leveraging its high-intent audience, advanced automation infrastructure, and market-leading conversion performance to support High Roller’s prediction markets rollout.
Lines.com operates one of the strongest sports media content platforms in the US, covering six major professional and collegiate sports leagues over more than 100,000 indexed pages. Additionally, Lines.com boasts a sports social media network of 2.11 million followers, which generated nearly 70 million views in the past 30 days.
“Following our announcement with Crypto.com, we are focused on executing a disciplined go-to-market strategy that prioritizes scale, efficiency, and high-quality user acquisition. Lines.com brings a powerful combination of audience reach, conversion performance, and automation-driven distribution that aligns perfectly with our vision for building a leading prediction markets platform in the US,” said Seth Young, CEO of High Roller Technologies.
The partnership is designed to introduce High Roller’s prediction market offerings to an audience that already understands implied probability, odds-based decision-making, and event-driven trading dynamics.
“Prediction markets are a natural extension of the sports media ecosystem our audience already participates in. We’ve built our platform around surfacing high-intent users at the exact moment they are seeking actionable insights, and High Roller’s upcoming prediction markets product is a strong fit for that audience,” said Eric Ames, Chief Executive Officer at Spike Up Media.
In addition to traditional search visibility, Lines.com has established a leading position in AI-driven discovery channels, with nearly 800 AI citations across platforms including Google AI Overview, ChatGPT, Perplexity and Gemini—more than three times key competitors.
This visibility is expected to support High Roller’s brand presence as consumers increasingly rely on AI-powered tools to discover market-based products.
The Lines.com partnership complements High Roller’s broader strategy to combine regulated market infrastructure, premium consumer experiences, and scalable digital distribution as it expands beyond iGaming into prediction markets.
Spike Up Media A.B. is a shareholder of the Company. Michael Cribari and Brandon Eachus, who currently serve as directors on the Company’s board of directors and two of the Company’s largest shareholders, own interests in Spike Up Media.
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