In a landmark announcement set to reshape the future of entertainment, content, and technology, Proper Loud – the powerhouse team that has carved the path to success and helped bring to life ventures including Prime (Hydration & Energy), Misfits Boxing, The Baller League, and Lunchly – has entered into a global partnership with innovative prediction market platform Galactic.
Predictor.io marks the pioneering socially-driven prediction market platform, fusing real-time audience engagement with gamified, predictive experiences – powered by some of the world’s biggest digital creators and content brands.
Galactic, already well-established through key partnerships with media giants such as Sports Illustrated, has further bolstered its U.S. presence by advancing partnerships and discussions with both a Futures Commission Merchant (FCM) and a Designated Contract Market (DCM). These alliances are intended to strengthen Galactic’s regulatory and compliance path across North America, reinforcing its commitment to operating within the highest industry standards pending formal registration and approvals.
This bold new platform will allow fans to engage with creator-driven content like never before – predicting outcomes, competing in live challenges, and becoming active participants in sports, entertainment, and trending culture. Backed by cutting-edge tech, ongoing regulatory preparations, and unmatched creator influence, the venture is poised to redefine how the next generation interacts with content.
Mams Taylor, Founder of Proper Loud, shared: “This is a truly unique partnership bringing together the biggest content creators on the planet and world-class prediction market technology. We’re building something completely new – a platform where fans aren’t just watching, they’re participating in the outcome.”
Stuart Stott, CEO of Galactic, added: “This marks an industry first of its kind – bringing socially-driven content and the world’s biggest creators into one of the fastest-growing markets on Earth. The prediction market and creator economy are experiencing significant growth and, by combining these two forces, we can transform how audiences interact and engage with content. By empowering creators with new monetisation opportunities and providing fans with real-time, interactive experiences, we’re not just predicting the future – we’re helping shape it, making the future of content more engaging, inclusive and rewarding for everyone.”
By blending entertainment, prediction, and social influence, this joint platform is set to be a game-changer across sports, music, lifestyle and creator economies. The launch is expected to roll out in phases starting later this year, subject to regulatory clearances, with exclusive creator-led campaigns and real-time fan activations.
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