WONDR NATION, the online gaming and entertainment company owned by the Mashantucket Pequot Tribal Nation, announced a strategic partnership with Sparket, an innovative startup in social gaming technology. Through this initiative, WONDR NATION will launch several products under the iWondr brand, beginning with an immersive free-to-play pop culture-themed prediction contest.
Fusing technology, entertainment, and gaming, the inaugural pop culture prediction contest invites users to forecast and weigh in on trending moments, ranging from the top-grossing box office movies to music and television. Unlike traditional betting platforms, iWondr contests are built on Sparket’s proprietary Social Betwork technology, which combines prediction contests and community.
“This partnership allows us to bring a completely new, culturally relevant experience to audiences who may not typically participate in traditional gaming. At WONDR NATION, we’re committed to innovation that blends culture, technology, and community, and iWondr is a great example of that vision coming to life,” said Anika Howard, CEO of WONDR NATION.
Through WONDR NATION’s continued partnership with Sparket, additional product rollouts and themed contests are planned for the iWondr engagement tool for select events and activations, allowing for real-time interaction among attendees and spectators. From entertainment news to viral trends, iWondr is designed to evolve with cultural moments, engaging with users through the topics they care about.
“We created Sparket to make social gaming a more interactive experience. WONDR NATION’s vision and commitment to audience-first innovation make them the perfect partner to roll out a new form of play that’s engaging and culturally in tune,” said Aaron Basch, CEO and Co-Founder of Sparket.
The pop culture prediction contest is open to participants ages 18 and older nationwide, except where prohibited. Designed for social engagement, the contest is free to play with no purchase required. Users move up the leaderboard by accurately forecasting real-world outcomes in entertainment, with top scorers winning digital gift cards.
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