BETBY WELCOMES MAGNUS CARLSEN AS GLOBAL BRAND AMBASSADOR

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REEVO, a leading B2B content and aggregation platform, has announced a new partnership with Gaming1, a major player in both land-based and online entertainment. This collaboration marks a significant step in REEVO’s mission to redefine the iGaming landscape through innovation, offering even more dynamic and engaging experiences for players worldwide.

Through this partnership, REEVO’s expansive portfolio of high-quality casino games will seamlessly integrate with Gaming1’s cutting-edge technological platform, further enhancing their commitment to delivering exceptional omnichannel experiences. With Gaming1’s deep expertise in regulated markets and REEVO’s proven ability to captivate audiences with immersive games, this alliance is set to drive success for both parties while enriching the gaming experiences of players around the world.

David Carrion, COO Interactive of Gaming1, said: “We are pleased to collaborate with Reevo, an innovative casino provider that complements our gaming offering. Their integration on our Turnkey platforms marks a promising first step. We value the opportunity to explore this partnership further and continue delivering enriching experiences to our players.”

Karl Grech, REEVO’s Head of Business Development, said: “We are thrilled to partner with Gaming1, a company that shares our passion for innovation and player engagement. By joining forces, we’re able to expand our reach and deliver more captivating content to regulated markets across Europe. This partnership aligns perfectly with our vision of transforming iGaming through unparalleled entertainment and cutting-edge technology.”

The partnership highlights REEVO’s dedication to growth and its continued expansion in key regulated markets. As both companies bring their strengths to the table, players and operators alike can expect a next-level gaming experience that bridges innovation, entertainment and player satisfaction.

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easyGroup has announced the launch of easyBet.net, a new brand in the sports betting industry that seeks to offer customers the best price for backing their team.

easyBet.net has chosen to enter this market in partnership with Matchbook, a peer-to-peer betting exchange designed for smart bettors who want more value. Matchbook has invested in a new industry leading management team and has implemented “best in class” compliance and regulation systems.

Easybet.net is the latest addition to the easy family of brands created and owned by entrepreneur and philanthropist Sir Stelios Haji-Ioannou.

This new venture marks the first time an “easy” brand has entered the sports betting industry. easyBet is a strategic brand extension with its name being just one letter apart from easyJet. easyGroup has historically had to pursue several infringement cases that have seen brand thieves use the “easy” name in the sports betting industry. The launch of easyBet.net will provide customers with the assurance of a legitimate member of the easy family and a trusted “easy” brand and prevent any further brand infringement in this sector. easyGroup is following most of the other big Uk consumer facing brands that have expanded in this sector such as Virgin, Sky, The Sun newspaper and of course Ryanair selling scratch cards.

Sir Stelios Haji-Ioannou said: “We are delighted to welcome easyBet.net to the ‘easy’ family of brands which is a natural new market to complement our other large consumer brands in the UK and Ireland.

“Launched at the beginning of October 2024 , easyBet offers Peer to Peer betting with the aim of giving customers fairer odds than traditional bookmakers. It allows you to bet on sports events – you can back what you think will win or lay what you think will lose. We believe this model offers fairer odds to the consumer.”

Malcolm Graham, CEO of Matchbook, said: “Matchbook is delighted to be partnering with the easyGroup to offer its betting exchange product. The ‘easy’ brand is renowned for consistently supplying quality and value to its customers. easyBet.net offers its customers industry leading odds across a wide range of sports, and geographic markets, offering a top-tier user experience. We are also thrilled that we will be supporting Stelios’ philanthropic activities via the license fees being paid to easyGroup.”

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Movember and BLAST Premier partner to improve mental health in esports

Movember will become the official mental health partner of BLAST Premier, a global Counter-Strike tournament series, in an exciting initiative to support the mental health of esports players and communities. Global men’s health charity Movember will work with the global esports entertainment company to develop awareness and support for mental health challenges, create psychologically safe spaces, deliver evidence-informed mental health workshops and undertake research to develop Mental Health Guidelines for the wider industry.

The partnership will see Movember and BLAST Premier commit to working together to promote good mental health and prevent ill-health amongst esports players and viewers/spectators alike, encouraging the community to take action and better support themselves and each other, officially launching at the BLAST Premier World Final in Singapore from 30 October – 2 November.

The World Final 2024 will see the biggest and best esports and Counter-Strike teams compete in Singapore across five days of competition for a sizable total prize pool of $1,000,000.

Ahead of the World Final, Movember joined BLAST Premier at September’s Fall Final to spend time talking to fans, players and teams. Movember hosted special mental health workshops in the lead up to the tournament with players and talent to better understand the challenges the wider industry faces with mental health. The iconic Movember barber shop was also made available for fans in the arena to get haircuts, while having an open and honest chat.

As part of these conversations and future focus across the wider esports sector, both organisations will collaborate to establish a set of Mental Health Guidelines, centered around lived and living experiences of players (ranked and non-ranked), designed to level up the impact esports has on people’s mental health with the aim of onboarding other organisations in the future.

Director, Global Innovations at Movember, Dan Cooper said: “This partnership between Movember and BLAST Premier is a significant step in highlighting the health challenges facing those in the esports community. We plan to do that in part by collaboratively building guidelines that will act as a set of foundational principles to protect esports players and support the creation of psychologically safe spaces.”

“The influence of esports is growing, our aim is to help transform how the community engages and prioritises mental health and in doing so takes proactive steps in Levelling Up, not only in performance but also positive health outcomes”

Faye Marlborough, Director of Growth at BLAST, said: “Esports has a huge influence on people all over the world, and through this new partnership we have already started to have industry-led discussions about mental health and deliver interventions in settings where esports players and the community spend their time.”

“We hope this partnership will help leverage Movember’s experience to equip our fans and community with best practices and approaches to dealing with mental health.”