Quick Custom Intelligence (QCI), a leading provider of data activation solutions for the gaming and hospitality industries, announced a reactivation of their partnership with Context Networks to explore new opportunities for casinos to generate revenue through the global digital marketplace. By integrating Context Networks’ advanced Contextual Promotions Media Network (CPMN) into the latest version of QCI’s Enterprise Platform (AGI55), casinos can potentially monetize screentime on player devices by offering it to advertisers.
This collaboration enables casinos to sell advertising space based on player engagement levels, with revenue tied to the duration of ads displayed on secondary gaming screens. With high levels of player interaction, this previously untapped resource presents a substantial revenue opportunity for operators.
The partnership merges Context Networks’ expertise in delivering dynamic, personalized content with QCI’s powerful data activation and artificial intelligence capabilities. This synergy allows casinos to leverage real-time data to enhance the gaming experience, drive customer engagement, improve retention, and optimize marketing efforts.
If new revenue streams are of interest to your organization and you have HTML compliant secondary screens, please reach out and see if you are good fit to test this new innovation.
“Context Networks has consistently been at the forefront of customer engagement and advertising technology within the gaming industry,” said Matthew Olden, CEO of Context Networks. “Our collaboration with QCI enhances the guest experience by incorporating personalized advertising, boosting customer interaction, and delivering a strong return on investment for casino operators.”
Andrew Cardno, Chief Technology Officer of QCI, added, “I am excited to support this innovation, as it holds significant potential. Our mission has always been to provide casinos with the most advanced tools available. By integrating Context Networks’ cutting-edge advertising technology into our QCI Enterprise Platform AGI55, we are offering an unprecedented value proposition to our customers, empowering them to enhance guest engagement and achieve operational excellence.”
