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Gamanza Unveils Integration of Gamanza Engage with Optimove’s AI-Driven CRM Platform
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11 seconds ago
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Gamanza Engage, the Player Engagement unit of Gamanza Group AG is pleased to announce the integration of its advanced loyalty and gamification suite with Optimove’s AI-Driven CRM Marketing Platform. The integration introduces AI-Orchestrated Gamification and many new player engagement and personalization capabilities for iGaming and Sports Betting operators.
- Use Gamification attributes when building CRM segments, such as current rank, number of XP points, missions active, reward shop purchases etc.’
- Use Gamification events as triggers for marketing communications, such as level-up, item purchased, missions completed etc.
- Target specific audiences with specially created and invite-only missions and tournaments (eg. VIPs)
Pini Yakuel, CEO of Optimove, remarked, “This partnership is the first to deliver a best-of-breed approach for powerful personalized gamification experiences. iGaming and Sports Betting operators now have more than just gamification; they now have AI-orchestrated gamification as part of the entire player journey and experience. iGaming and Sports Betting operators will be able to keep their players engaged at levels that, until now, were not possible. AI-orchestrated gamified engagements are the future of how marketers build strong relationships with both current and new players.”
Robert Civill, CCO of Gamanza, stated, “Optimove has defined the standards for CRM and automated Marketing in iGaming, and our objective at Gamanza Engage is to become the industry’s reference for casino & sportsbook gamification, so we’re delighted to advance our progress with this partnership.”
He also added: “This unity of player communication and gamification is a major advancement in the overall player experience and adds a new layer of personalization. Our innovative gamification features are designed to engage the whole player base and we’ve helped some of our customers increase the active monthly base by 30%, which can be unlocked by more operators via the integration with Optimove.
Furthermore, with Gamanza Engage’s “Boosters” mechanic, we’re introducing a new marketing tool for operators that provides an alternative to traditional bonuses, without the cost and risk!”.
Gamanza Engage allows operators to customize and tailor their gamification strategies to appeal to a wide range of player profiles. The collaboration with Optimove represents a significant step forward in the iGaming industry, providing operators with the tools they need to combat the 3 biggest pain points: cost of acquisition, standing out from the crowd, and player loyalty / churn rates.
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Second quarter: April – June 2024
· Total revenues amounted to mSEK 11.1 (9.5), an increase of 16 percent
· B2B revenues amounted to mSEK 8.3 (8.2), an increase of 1 percent. The comparative period includes a non-recurring amount of mSEK 1.8.
· B2C revenues amounted to mSEK 1.4 (1.3), an increase of 10 percent
· Other income amounted to 1.3 mSEK (0.0)
· EBITDA improved to mSEK -0.9 (-6.0)
· Net result improved to mSEK -1.9 (-37.3), comparative included negative result of mSEK 31.3 related to non-recurring transactions
· Earnings per share amounted to SEK -0.01 (-0.17)
Interim period: January – June 2024
· Total revenues amounted to mSEK 19.1 (16.0), an increase of 19 percent
· Revenues from the gaming operation amounted to mSEK 17.7 (16.0), a increase of 11 percent
· B2B revenues amounted to mSEK 14.8 (12.6), an increase of 17 percent. The comparative period includes a non-recurring amount of mSEK 1.8
· B2C revenues amounted to mSEK 2.9 (3.4), a decrease of 14 percent
· Other income amounted to 1.3 mSEK (0.0)
· EBITDA improved to mSEK -3.7 (-15.9)
· Net result improved to mSEK -4.8 (-30.3), comparative included negative result of mSEK 14.3 related to non-recurring transactions
· Earnings per share amounted to SEK -0.02 (-0.13).
Latest News
Experience explosive gameplay in TNT Bonanza 2 from Booming Games
Published
2 hours ago
on
August 15, 2024
Reading Time: < 1 minute
Get ready to feel the boom in TNT Bonanza 2 from Booming Games. This is the follow-up to the hugely popular original title but with double the explosive big-win action.
TNT Bonanza 2 takes players deep into the mine where priceless gems can be discovered across the 6-reel 5-row gameboard. But beware, things get real loud real quick…
Players must fill rows with matching symbols and then cover their ears as they detonate, clearing the grid of winning symbols so that more can cascade down for additional wins and even bigger prizes.
The TNT Scatter symbols can land at any time – if four hit the reels, they ignite the Free Spins fuse with 10 Free Games initially awarded. But, that’s not all…
Land an additional three TNT Scatters while the bonus plays out and you get an extra five Free Spins. Boom!
The action gets really hot when TNT Mystery Bombs appear as they explode and transform into the same symbol for an even bigger win potential.
Then there are the TNT Cascading Bombs, which randomly remove symbols to activate Cascades for more win opportunities.
Moritz Blume, Director of Product at Booming Games, said: “TNT Bonanza exploded onto the scene and quickly became a player favourite. With TNT Bonanza 2, we have added even more dynamite to the gameplay, ensuring it delivers explosive action spin after spin.
“The team has done a great job of keeping the essence of the original but ensuring TNT Bonanza 2 offers something different for players to enjoy. It really is a blast, and I can’t wait to see players venture down the mine.”
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Belatra elevates portfolio with X Towers instant game release
Published
2 hours ago
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August 15, 2024
Reading Time: < 1 minute
Belatra Games, the specialist online slots developer, has elevated its portfolio with the release of its huge new instant game, X Towers.
Belatra’s new instant game title sets players the challenge of scaling a tower, where each floor brings new challenges and the chance for mega rewards. The majestic tower at the game’s foundation is divided into nine increasingly difficult floors. Each level is made from a set of blocks, with the correct selection carrying players one level further towards greater potential winnings. This latest release combines strategic decision-making with high-stakes excitement, offering a dynamic and engaging experience.
Players either risk-averse or willing to push the limits are both catered for as before beginning the climb they can select their level of risk – Light, Medium, Hard, Expert and Master.
An initial choice sets the stage or the gameplay, as each floor presents a fresh set of decisions that can advance players up the tower or result in sudden failure.
After each successful level rise, players can cash out their winnings or risk it all to continue their way up. The stakes increase with each floor, adding to the anticipation. There is an auto-play option for those wanting to speed up the results to discover whether they will reach the top.
Sergey Chernyavski, Belatra Games’ CCO, said: “X Towers is terrific fun and is bound to quickly rise the ranks as one of our top performing games. This engaging, but challenging game will absorb players in their bid to reach the penthouse where the big cash resides.”
