NeoPollard Interactive announced that, following a competitive procurement process, it has been awarded a new contract to provide the West Virginia Lottery with a turn-key iLottery System, including a fully integrated omnichannel Player Loyalty Program (PLP) and full-featured mobile application. The initial contract period is ten years, with an optional one-year renewal.
West Virginia Lottery’s expansion into iLottery will leverage NPi’s best-in-class technology, including NeoGames’ NeoSphere player account management system, NeoDraw, a central gaming system (CGS) for draw games, and the NeoEngage customer engagement platform, as well as Pollard Banknote’s playON Player Engagement Platform, which will extend the Lottery’s existing Player’s Circle loyalty program to better support player acquisition, retention, and retail sales. Players in West Virginia will also have access to NeoGames’ Games Studio library, which includes a full suite of engaging, interactive eInstant and draw-based games. Pollard Banknote will also provide a fully integrated mobile application that will enable players to play iLottery games, collect and redeem loyalty points, check the winning status of their tickets, enter contests, access information about current lottery games, find the nearest lottery retailer, and receive jackpot alerts and other promotional information.
The program will also leverage a full suite of managed services to increase player engagement and maximize revenue for public education, seniors’ services, and other good causes in the state. This includes the support of NPi’s Ignite Player Marketing team, which will nurture the growth and development of the iLottery program and provide insightful, data-driven recommendations designed to foster ongoing player acquisition and engagement. NPi will also provide multi-channel customer service through its world-class Customer Support Center.
“NPi is delighted to celebrate this exciting partnership with the West Virginia Lottery. We look forward to supporting the success of the West Virginia Lottery with an iLottery 360° Solution that powers several of the most successful iLottery programs in North America, including those in New Hampshire, Michigan, Virginia, North Carolina, and Alberta,” Colin Hadden, Vice President & General Manager of NeoPollard Interactive.
“The West Virginia Lottery provides vital support to our state’s education system, senior services, and tourism, while operating with the highest standard of integrity and security. As an industry leader in the iLottery space, we firmly believe that NPi will be an ideal partner to help launch iLottery in our state and responsibly increase our contribution to programs that benefit the citizens of West Virginia,” John A. Myers, Director of West Virginia Lottery, said.