DAZN Bet Joins the DSWV

Reading Time: < 1 minute

PlayAIO is thrilled to announce the launch of its innovative AI-powered data optimization product and service, specifically designed for the sports betting and iGaming industry. Founded in 2023, PlayAIO aims to transform how businesses utilize data to drive player value and strategic growth.

The proprietary PlayAIO engine streamlines data analysis, offering always-on support and customized AI solutions that scale with your business. By uncovering hidden patterns and trends, PlayAIO will help customers enhance engagement, improve efficiency, and achieve transformative impact.

PlayAIO has quickly gained traction, with several customers already onboard and the product live in the market. The company is poised for continuous growth, innovating in the critical area of machine learning and AI.

“In the competitive world of sports betting and iGaming, success hinges on leveraging data effectively. PlayAIO was created to eliminate the guesswork and unlock the hidden power of your data, and I’m excited to be able to bring this to market,” said Josh Gibbs, CEO of PlayAIO.

“Our advanced AI-driven solutions provide real-time insights and anomaly detection, equipping businesses to make informed decisions that drive growth and innovation.”

PlayAIO will be at IGB Amsterdam to showcase its proprietary PlayAIO engine and how it unlocks the hidden power of sportsbook and iGaming data to enhance engagement and achieve transformative growth.

PlayAIO Unlocks the Power of Your Data with AI-Driven Optimization.

Reading Time: < 1 minute

Clarion Gaming will be providing the 10,000+ delegates expected at next week’s iGB L!VE with a preview to the creative campaign produced in support of the January 2025 edition of ICE – the first to be held at the impressive Fira de Barcelona Gran Via.

The 2025 creative invites the international industry to ‘Explore the NEW gaming ecosystem’ as presented by the world’s leading gambling brands across the 120,000 sqm exhibition – the biggest ever edition of the show.
Explaining the messaging Clarion Gaming Managing Director Stuart Hunter said: “Each year we place a lot of emphasis on our creative which to a large extent sets the tone for the upcoming edition of what is widely regarded as being the most influential and important b2b gaming technology expo in the world.

“Our relocation from London to Barcelona is historic. 2025 will be the first occasion that ICE has moved outside the UK and only the second time it will have been held outside London. The creative is an invitation to Explore our superb new venue, Explore the cutting-edge innovations from our 1,000+ exhibitors and of course Explore our new host city which embraces both culture and commerce as well as history and hospitality.

“Explore is an invitation which as all the feedback suggests the world of gaming will accept in record numbers as ICE opens a new chapter in a long history of serving the needs of its stakeholders.”
January’s editions of ICE and iGB Affiliate will occupy 120,000sqm of space compared to the 100,00sqm at ICE 2024. In a major endorsement of the opportunities offered by the relocation to Barcelona 72% of the 25 biggest exhibitors will have an increased stand presence at ICE 2025.

Reading Time: 2 minutes

360° campaigns further promote the brand’s role as the official global sponsor of this year’s biggest football competitions

The Summer of Football is in full swing and Kaizen Gaming’s premium brand Betano is celebrating the excitement and unifying quality of UEFA EURO 2024™️ and CONMEBOL Copa America™️ 2024 with two unique 360° marketing campaigns.

Launched first, and at the heart of Betano’s UEFA EURO 2024™️ campaign, is its new video advert, broadcast on TV channels and published online in Portugal, Germany, Romania, Czechia, Bulgaria, and Ontario, Canada, throughout the tournament. Betano’s latest advert transports viewers to a fictional universe where characters such as Big Foot, super villains, wrestlers and rocket scientists remind each other to “hold it” because the European Championship is here. Instead of their usual activities, it’s time to have fun, hang out with friends and enjoy watching Europe’s greatest players battle it out in Germany.

Pablo Puertas, Marketing Director of Kaizen Gaming, commented, “The UEFA EURO 2024™️ is all about bringing people together to celebrate and enjoy the beautiful game. With high cinema-like production values, a diverse casting selection and strong brand visual cues, our campaign brings the excitement of UEFA EURO 2024 to life across Europe. Being the first official gaming and betting partner of the European Championship, we are proud to be playing an important part in promoting and supporting one of football’s premium competitions.”

Also, getting the Betano treatment this year is the CONMEBOL Copa America™️ 2024. Focusing on dispelling the many myths around football in the Americas, Betano’s new campaign challenges the views expressed by people like French star, Kylian Mbappe, who have suggested that football is less competitive and developed than in Europe.

“The idea that football in the Americas is anything other than as advanced, exciting and competitive as anywhere else in the world is absurd,” said Pablo Puertas. “When these comments were made, footballers and fans throughout the Americas united and responded to defend the quality, the level and the football passion on the continent. As a company heavily invested in Latin America we wanted to create a campaign that would speak to the hearts and minds of all the fans. It also served us as a way of introducing our ‘Confia’ creative platform across the continent, product of our recent collaboration with Wieden+Kennedy”.

Betano’s Summer of Football campaigns go beyond the traditional formats, aiming to engage audiences through multiple touchpoints including radio, OOH and experiential activations, which focus on creating memorable experiences for fans in every country Betano is present.

The brand is hosting Fan Zones in Germany (Berlin, Munich, and Dortmund) and in Bulgaria (Sofia) while in Portugal (Lisbon) the Betano Euro Village is stealing the limelight. Providing giant screens showing all the tournament matches and a festival-like atmosphere, fans can also purchase food and enjoy live entertainment. Over in Romania and Czechia, Betano is working with local influencers to further promote EURO 2024^TM through online activations that unite more people in the celebration of football.

Of course, Betano is also present in Copa América Fan Zones too, with the most prominent among them being the one in Rio de Janeiro, Brazil. The fan zone, which Betano is sponsoring, is located at the Copacabana beach and is very popular with fans. In Brazil’s three matches of the group stage, over 21 thousand fans attended the venue, while TV stations were there, covering the fans’ reactions.