PENN Entertainment announced that it has expanded its partnership with Ticketmaster to offer exciting new benefits for its more than 30 million loyalty members. PENN Play members can now redeem rewards for tickets to live events through Ticketmaster. Additionally, PENN will have on-site activations at five amphitheaters across the US, further enhancing the live event experience for PENN Play members.
With the global demand for live events reaching new heights, recent research shows that almost all fans are eager to join a loyalty program offering live event perks, with many even willing to switch programs for one offering access to live events. Now, PENN Play members can snag tickets for the hottest concerts, sporting events, shows, and more on Ticketmaster with PENN Cash.
“We’re thrilled to expand our partnership with Ticketmaster and enhance the PENN Play loyalty program by providing our members with direct access to a vast portfolio of concerts, shows and sporting events. This exclusive benefit further strengthens our industry-leading loyalty program, deepens our engagement with our millions of loyalty members, and creates more ways for our customers to find their fun with ease,” Jennifer Weissman, Senior Vice President and Chief Marketing Officer at PENN Entertainment, said.
“Today’s fans want more than passive entertainment – they look for immersive live experiences that create connections and make them feel appreciated. Our partnership with PENN Play brings together digital engagement and real-world excitement, making it easy for fans to find the events they love,” Frank Gutierrez, EVP and global head of ecommerce sponsorship at Live Nation and Ticketmaster, said.
