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Revealed! The results of OLBG’s Euro 2024 gambling survey with YouGov


2 mins ago


June 13, 2024

Reading Time: 2 minutes

The Online Betting Guide (OLBG) has joined forces with YouGov to produce a landmark survey on public attitudes towards gambling.

OLBG, the UK’s biggest sports betting community, will produce a new survey every quarter, kicking off with an in-depth look at Euro 2024.

Key findings:

Half (50%) of UK adults would not bet against their own team at Euro 2024, but 29% said they would have no such qualms. 52% of Scottish adults would never bet against the Tartan Army, while 51% of English adults would never go against the Three Lions.

The people have spoken! A £5 pint (38%) is more value for money than a bet of the equivalent stake (9%). However, more than half of respondents (53%) said that neither would represent value for money in terms of entertainment while watching football.

While 68% of UK adults said they never bet on football, a combined 12% of respondents said that placing a bet on the football would enhance their enjoyment of the sport. A further 13% said it would make no difference at all to their level of enjoyment.

Elsewhere, the same proportion of UK adults intend to participate in a tournament sweepstake (5%) as those who intend to place a bet online for an individual match (5%).

Just 1% of respondents said they planned to place a bet in person (i.e. at a betting shop) on the outcome of the tournament.

While 83% of UK adults said they wouldn’t bet informally on Euro 2024, 7% look set to place a bet at home with friends or family, with 5% planning to participate at work with colleagues.

“Surveys of this kind always throw out some interesting results, not least that nearly 30% of people would be willing to bet against their own country. I wonder how many of those would be prepared to admit that publicly,” said Richard Moffat, Chief Executive Officer at OLBG.

“And while this survey shows that many supporters are clearly planning to place a bet with friends, family and work colleagues, we would always recommend placing Euro 2024 bets with a UK-licensed bookmaker,” he added.

The survey also generated some interesting results on public attitudes towards gambling against a backdrop of regulatory reform following the Gambling Act review.

For example, two thirds of UK adults (66%) don’t think national football associations – such as the English FA – should sign commercial deals with gambling brands.

Ivan Toney has been confirmed in England’s 26-man squad for Euro 2024 despite being banned for eight months of the season due to a breach of betting rules. More than a third (38%) of UK adults were in strong support of an outright ban on professional footballers being allowed to bet on Euro 2024, right across the top seven tiers of the English football pyramid.

Latest News

Predict the Winner, Score the Jackpot: RocketPlay’s EURO-24 events


6 mins ago


June 13, 2024

Reading Time: < 1 minute

The UEFA European Football Championship runs from June 14 to July 14 in Germany. So what?

That literally means you can hit the jackpot. Without any ado — putting our cards on the table.

Predict the Champion, Share EUR 5,000

Think you know which team will reign supreme at Euro 2024? Test your prediction in RocketPlay’s “EURO 2024 Prediction” game!

Join the fun:

  1. By June 14th, head to the “Prediction Game” page and choose your champion nation.
  2. During the group stage (until June 26th), place a minimum total of EUR 100 on any Euro 2024 events. You can break down this amount into various bets as long as each individual bet has odds of 1.70 or higher.
  3. If you correctly predict the Euro 2024 winner and meet the minimum bet requirements, you’ll be automatically entered into a prize pool worth EUR 5,000. This amount will be divided equally among all successful participants.

Hit the Jackpot with a Single Bet

While you’re cheering for your favorite team, fuel your passion for all sports with RocketPlay’s progressive “Sports Jackpot”.

  1. Simply place a required bet on any sports event, and you’ll be automatically entered into the jackpot competition. Each jackpot has a starting amount which gets bigger with every bet within the competition.
  2. Sports Jackpot has three levels:
  • Bronze Level: starting from EUR 20
  • Silver Level: starting from EUR 100
  • Gold Level: starting from EUR 1,000

The more action, the bigger the potential reward!

Be fearless like this lucky bettor: the 39-year-old player conquered RocketPlay’s recent Starship Quest, completing 15 levels of the game and collecting top winnings totaling over EUR 40K.

So, the offers will be available from June 14th on the RocketPlay Casino website.


BLAST and British Esports Team Up to Bolster UK’s Esports Industry During Landmark Year For the Industry


11 mins ago


June 13, 2024

Reading Time: 2 minutes

BLAST, the global esports entertainment company, and British Esports, the national body for esports in the UK, have announced a strategic partnership during a landmark year for the UK industry.

This collaboration will focus BLAST and British Esports efforts on political lobbying, grassroots development, education, careers, and professional development. The partnership comes during a historic year for the UK esports industry, with a record number of tier one esports events taking place, helping to position the region as a global hub for esports and gaming.

With the UK holding an 6% share of the global esports market and the global sector expected to reach $1.6 billion by the end of this year, this partnership aims to capitalise on this momentum and foster further growth.
Robbie Douek, CEO of BLAST, said: “This partnership with British Esports is a pivotal step in our mission to support the esports ecosystem in the UK. By focusing on key pillars together, we aim to create a sustainable and inclusive environment that encourages growth and professional development at every level. This year alone, the world’s biggest game publishers are choosing the UK as a destination for their esports ecosystems and arena events, helping position the region as a global hub for esports and big-scale events.

This partnership with British Esports will allow us bridge the gap between tier one arena events and grassroots esports.”
Chester King, CEO of British Esports, said: “2024 is a landmark year for esports in the UK as we host some of the most iconic global esports events.

This is an incredible opportunity to leave a legacy from grassroots to professional that promotes the UK as a leading global destination for esports. That is why we were thrilled when Robbie and the team at BLAST visited our National Esports Performance Campus in Sunderland earlier this month to finalise our partnership. This collaboration between two leading British esports organisations will not only help to solidify the UK as a leading hub for esports but also ensure that we are nurturing the next generation of talent and providing them with the tools and opportunities they need to succeed.”

The partnership comes in a month where London is set to host two tier one esports arena events in consecutive weeks, with the BLAST Premier Spring Final taking place in Wembley Arena this week and the RLCS London Major in Copper Box Arena next week. These combined events will see more than 25,000 fans watch live esports events in-person in the United Kingdom in June alone.
To mark the launch of the partnership, Robbie Douek, CEO for BLAST, recently met Dave Martin, SVP for British Esports, for a tour of the National Esports Performance Campus in Sunderland.