Inspired Entertainment Partner with Tunley Environmental to Accelerate Sustainability Journey

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Esports data platform GRID and Abios, the esports division of Swedish sports betting technology and services provider Kambi Group PLC, have announced an extension of the two’s esports data partnership to expand the coverage of esports odds powered by GRID data.

Through Abios, GRID will add League of Legends and Rainbow Six Siege official esports data feeds to power the Kambi Group’s partner network, joining the Counter-Strike 2, Dota2 and VALORANT feeds established from the original partnership between GRID and Abios, signed last July.

Abios uses the GRID Data Platform’s real-time data feeds to offer accurate and real-time odds, accessible to both existing and new partners within the Kambi Group and subsidiary networks. The integration allows further expansion of automated and proprietary odds products, resulting in uptime improvements and odds model automation, especially important for live markets.

The real-time data feeds also enables Abios to supply Kambi Group partners with premium features such as same-game parlays, player propositions and flash markets in expanded coverage.

The GRID Data Platform exclusively sources data directly from game servers, made possible through GRID’s official partnerships with rights holders including Riot Games, Ubisoft and KRAFTON, as well as over 70 tournament organizers in the Valve esports ecosystem. These direct partnerships with rights holders and GRID’s technology ensures the most accurate, reliable and granular real-time data possible for its partners.

The official data partnership between GRID and Kambi Group is another example of how the iGaming and esports betting industries can leverage advanced technological solutions to improve digital products. Operators and customers alike can trust the underlying data’s integrity, tracing its origins from only legitimate sources where rights holders are a part of the value chain.

Mikael Westerling, GRID Chief Sales Officer commented on the extension: “We’re proud to offer League of Legends and Rainbow Six Siege official data feeds to Kambi’s network for the first time and add even more value to the experience of their already impressive esports betting products.

The continued success of our partnership with Abios and our shared vision for the potential of esports betting made extending the partnership an easy choice.”

Anton Janér, Managing Director of Abios, also commented: “We’re excited to continue and expand our partnership with GRID. With a unique portfolio of data rights, Abios power partners within and outside of the Kambi network with high-performance esports content.

With access to GRID’s real-time data, Abios’ automated odds models enable consistent margins, lower latency and a better user experience.”

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Adventure Box Technologies, the Stockholm-headquartered computer game tech company, has boldly moved into the global online gambling industry by acquiring Canadian betting and gaming services provider, Lion Gaming Group.

Adventure Box Technologies has put pen to paper on a Letter of Intent to acquire 100% of the shares of Lion Gaming Group for a total of SEK 475 million (US$45m), which will be paid through newly issued shares in Adventure Box at a share price of SEK 0.40 per share.

The acquisition will provide a major boost to Adventure Box. Not only does it mark its entry into the online gambling space, but Lion Gaming is revenue generating with 2024 turnover expected to reach SEK 350 million ($33m) with an EBITDA of SEK 180 million ($17m).

Lion Gaming has established itself as a leading iGaming technology provider with a bleeding-edge platform that supports multi-chain, on-chain transactions.

Its offering includes fully customisable white-label sportsbook and casino solutions powered by its innovative Fer0x Engine, which combines state-of-the-art features, blockchain technology, NFT integrations, web3 solutions and world-class engineering to allow operators to deliver next-gen player experiences.

The acquisition propels Adventure Box into the global online gambling space with the company already considered a power player in the computer games industry.

Adventure Box provides streamed games via its flagship online platform, KoGaMa, with users able to create, share and play 3D computer games. Today, more than 750,000 people are active on the KoGaMa platform each month.

Mads Jørgensen, Chairman of the Board of Adventure Box Technologies, said: “We are creating a major new player in the iGaming market through the acquisition of Lion Gaming Group, and we see opportunities for synergies between the KoGaMa platform and Lion’s gaming platform.

“This acquisition lays the foundation for a global player powered by power, bleeding edge technologies that will change the game for operators, suppliers and most importantly, players.”

Adventure Box and Lion share the same vision for the gaming market, especially with synergies between the KoGaMa platform and Lion’s gaming platform and universe, including Web3 development and cross-user acquisition.

The transaction opens up opportunities in game development and aligns with Adventure Box’s strategic focus and business objectives, with additional M&A opportunities always being explored and considered both in and out of the gambling sector.

Michal Bendtsen, CEO of Adventure Box Technologies, said: “This strategic move significantly enhances our footprint in the video game industry. This acquisition not only broadens our scope and capabilities within the gaming ecosystem but also introduces new revenue streams.

“We are confident that this will bring value to our shareholders and accelerate our growth trajectory in the ever-evolving gaming market.”

Duncan McIntyre, CEO of Lion Gaming Group, added: “We look forward to becoming part of Adventure Box Technologies and benefiting from their extensive experience and resources to further develop our business.

“This merger gives us the opportunity to benefit from synergies and strengthen our presence globally, which benefits both our customers and shareholders. We are confident that this transaction will provide us with the tools and support we need to continue to be a leader in iGaming technology through organic growth and acquisition of new businesses.”