REEVO Announces Strategic Partnership with Smartbet

REEVO Announces Strategic Partnership with Smartbet

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A host of British bookmakers will donate all profits from this year’s Britannia Stakes race at Royal Ascot to a raft of top UK charities.

For the fifth year running profits from the world famous feature handicap on June 20 will be split between a new group of good causes, Prostate Cancer UK, Ascot Racecourse Supports, Missing People, Heros, GoRacingGreen and the Churchill Lines Foundation.

Betting and Gaming Council members Flutter (Paddy Power, Betfair, Sky Bet), Entain (Ladbrokes, Coral), Evoke (888 William Hill), Kindred (Unibet), Betway, Rank Group (Grosvenor Sport), Virgin Bet, LivescoreBet, Fitzdares, Star Sports, QuinnBet, Tote and Bet with Ascot have all signed up to the fundraising initiative.

They will hand over all profits made from win and each-way bets, after levy and duties are deducted, on the iconic big-field heritage handicap.

And if bookmakers fail to make a profit on the race, they have agreed to make a combined donation of £200,000 to be split among the nominated charities.

Since its launch the Britannia Stakes initiative has raised just under £3 million from BGC members for a host of worthy causes.

In total, since 2019, BGC members have raised in excess of £6 million for a range of health, sport and veterans charities including Prostate Cancer UK, Sue Ryder, NHS Charities Together, the Royal Navy & Royal Marines Charity, ABF the Soldier’s Charity and the RAF Benevolent Fund.

Michael Dugher, CEO and Acting Chair of BGC, said: “I am absolutely delighted that BGC members are once more raising vital funds at the Royal Meeting for some of the country’s top charities.

“To date, the BGC’s Britannia Stakes Charity Bet campaign has raised nearly £3 million for a host of good causes, and on behalf of the BGC and our members, we are proud to once more celebrate this iconic race, and raise vital funds along the way.

“Tens of millions of people up and down the country enjoy a flutter each month and I’m delighted that some of the country’s biggest bookmakers will once again donate their profits from one of Royal Ascot’s top races, the Britannia Stakes. I am once again indebted to everyone at Royal Ascot for their continued support.”

Laura Kerby, Chief Executive of Prostate Cancer UK, said: “I would like to thank everyone at the Betting and Gaming Council and their betting operator members for their wonderful gesture in once again helping donate vital funds to Prostate Cancer UK.

“As a charity, we want all racing fans to be aware of their risk of prostate cancer and major events like the Britannia Stakes help us increase awareness within the racing community. 1 in 8 men will be affected by prostate cancer, it’s the most common cancer in men, and an early diagnosis can save your life.

“Money raised by this brilliant incentive will fund ground-breaking research towards a screening programme, so we can catch prostate cancer early and save lives.”

Alastair Warwick, Chief Executive at Ascot Racecourse, said: “We are hugely grateful once more to the members of the Betting and Gaming Council involved in this generous initiative which has raised so much money for worthwhile causes since 2020.

“We are thrilled that Ascot Racecourse Supports will be a beneficiary again and look forward to being able to further support our community programme in 2024 and beyond.”

Betting shops support 42,000 jobs on the UK’s hard pressed high streets, contribute £800 million a year in tax to the Treasury and another £60m in business rates to local councils.

Meanwhile, the entire regulated betting and gaming industry in the UK supports 110,000 jobs, generates £4.2bn in tax and contributes £7.1bn to the economy.

BGC members also help fund horseracing to the tune of £350m a year through sponsorship, media rights and the betting levy.

Each month in Britain around 22.5m adults have a bet and the most recent NHS Health Survey for England estimated that 0.4% of the adult population are problem gamblers.