partnerships
Digirockstars Chooses Optimove as CRM Marketing Solution to Elevate APAC iGaming Operators’ Personalization and Retention
Published
13 mins ago
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Reading Time: 2 minutes
Partnership will empower the leading iGaming Digital agency’s operator portfolio to scale real-time personalized CRM Marketing and execute sophisticated marketing campaigns, boosting player retention and lifetime value.
Digirockstars, a leading APAC iGaming Digital Agency, today announced a new partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership empowers Digirockstars’ operator portfolio to leverage Optimove’s advanced CRM Marketing capabilities, including Opti-X, its Digital Experience Platform (DXP), to elevate marketing personalization, retention, and player Lifetime Value.
Optimove’s CRM Marketing Platform will empower Digirockstars’ operator portfolio to measure the incremental value of each player interaction, gaining key capabilities:
- Advanced marketing AI capabilities: providing AI-driven Insights, Creation, and Orchestration for better player understanding, streamlining or content creation, and optimizing campaigns for enhanced personalized experiences across channels and player touchpoints.
- Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.
- Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM Journeys to deliver personalized customer communications across any channel.
- A continuous optimization loop: Leveraging Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to continuously optimize CRM Marketing performance.
In addition, Digirockstars’ operator portfolio is empowered to leverage Optimove’s Opti-X, a cutting-edge AI-driven recommendation and search engine, to elevate players’ digital experiences, retention, and engagement to new heights.
Opti-X serves personalized content and product recommendations across all digital touchpoints, even for anonymous visitors based on past interactions, similar players, trending items, and more. Joint clients will be empowered to easily plug-in widgets from the Opti-X platform, directly into their sportsbook site.
“By teaming up with Digirockstars, we’re merging cutting-edge technology with their unmatched industry insights in Asia to pioneer innovative solutions driving iGaming operators’ business growth,” said Efe Yuceman, Optimove’s Director of Partnerships. “As competition in the iGaming market heats up, fostering player loyalty is paramount. That means delivering experiences that not only meet but exceed expectations. With players’ attention spans dwindling, operators need to pivot towards player-centric marketing, offering personalized recommendations, services, and products to keep them engaged and coming back for more.”
“This partnership with Optimove marks a significant milestone for our operator portfolio,” said Roland Cinco, Chief Marketing Officer at Digirockstars. “Optimove’s industry-leading CRM Marketing capabilities are set to empower our operator portfolio with game-changing capabilities. Opti-X’s AI-led content and product recommendations solution will revolutionize how operators engage with players, enabling them to deliver personalized recommendations tailored to each player’s preferences. This collaboration represents a decisive step towards fostering greater player loyalty and trust, driving improved retention rates and a better bottom line.”
Optimove and Digirockstars will attend SiGMA Asia, June 3-5, in Manila, Philippines.
Latest News
Novibet highlights its commitment to betting integrity with IBIA membership
Published
8 hours ago
on
May 22, 2024
Reading Time: 2 minutes
Novibet, a leading global online sports betting operator, has joined the International Betting Integrity Association (IBIA). Novibet has licences to operate in Greece, Malta, Cyprus, Ireland and Italy, and has expressed an interest in obtaining a licence in Brazil, which is expected to being its licensing process later this year. The operator joins over 50 companies and 125 leading sports betting brands in IBIA and further cements IBIA’s position as the leading customer account-based betting integrity monitoring body globally.
Panagiotis Skyrlas, Chief International Expansion Officer, Novibet, said: “At Novibet, our commitment to transparency has always been at the core of everything we do. Joining IBIA is a testament to this commitment, as we continually strive to set new benchmarks for integrity and excellence in the online betting industry. By aligning ourselves with IBIA, we are reinforcing our vision to uphold the highest standards and to lead by example. We believe that by working closely with IBIA, we can further elevate trust and confidence in the industry, ensuring that our customers always have a fair and secure betting experience with us”.
Khalid Ali, CEO of IBIA, said: “Novibet is an established name in the sports betting sector and brings with it a global customer base that will be of significant value for IBIA’s monitoring network. IBIA is therefore delighted that Novibet has joined the association and welcomes the operator’s commitment to utilising the best integrity protection available globally for its sports betting products. Ensuring product integrity is paramount to our approach and we look forward to integrating Novibet within our leading global sports betting integrity monitoring system.”
IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators for operators to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.
Through the IBIA global monitoring network it is possible to track transactional activities linked to individual customer accounts. IBIA members have over $300bn per annum in betting turnover (handle), accounting for approximately 50% of the global commercial regulated land-based and online sports betting sector, and in excess of 50% for online alone.
Baltics
BETBY TO POWER ESTONIAN BRAND WINNERZ WITH SPORTSBOOK SOLUTION INCLUDING PROPRIETARY ESPORTS FEED SOLUTION
Published
9 hours ago
on
May 22, 2024
Reading Time: 2 minutes
Betby, a leading provider of sportsbook solutions, has announced a long-term partnership with the Winnerz brand. The partnership entails the provision of Betby’s cutting-edge sportsbook solution and its proprietary esports feed solution to the Estonian online casino brand.
The inclusion of the Betby Games esports feed solution comes on the heels of Betby Games receiving approval earlier this year from the Malta Gaming Authority (MGA), which allows the sports betting supplier to provide its esports odds feed comprising of pre-match and live odds, round-the-clock content coverage, statistics hub, and resulting, either as part of the Betby Sportsbook solution or as a separate esports data feed to all operators holding an MGA license and other licensed operators in jurisdictions which accept MGA license.
Players on Winnerz’s casino platform now have access to an enriched sportsbook content portfolio featuring over 210,000 monthly events covering as many as 125 sports. The Betby Games esports feed solution will further boost the content offering with a broader and more engaging esports content, including 11 Betby Games e-simulator titles. This includes Betby Games’ renowned customized leagues, enabling operators to offer customizable esoccer football tournaments which are fully tailored to any brand’s identity.
Chris Nikolopoulos, Betby’s Chief Commercial Officer said: “I am very pleased to have agreed a broad collaboration with the Winnerz brand, as together we seek to grow the brand’s local marketshare. By continuing to deliver our extremely strong esport vertical to noteworthy brands, we stay true to our growth strategy, and bring incredible betting experiences to the operator’s customers.”
Kevin Liivamägi, Winnerz’s Head of Sportsbook, said: “I’m thrilled to provide our players with a premium sportsbook solution featuring one of the most extensive content portfolios in the industry. Their extensive range of content is truly impressive, and we’re confident that Betby’s comprehensive sportsbook solution and products are in line with our mission to provide our players with a fully immersive and well-rounded betting experience.”
Latest News
BTG’s ‘Trigger Happy’ to Bring Arcade Action to Evolution 22 May 2024
Published
10 hours ago
on
May 22, 2024
Reading Time: 2 minutes
Stunning new cluster-pays slot introduces BTG’s Bonus Panels mechanic
Trigger Happy is the new highly volatile arcade-style slot from BTG that will be blasting its way onto the Evolution Network from 22 May.
The new cluster-pays slot tips its hat to video arcade games of yore, inviting players to blast a cascade of fluffy critters in a 5X5 grid embedded inside an arcade game mechanism. Meanwhile, the 50,000x win potential ramps up engagement levels to the max. The game also introduces a brand-new Bonus Panels mechanic.
Trigger Happy is a symbol-matching game, where each winning symbol is removed and replaced by new ones falling from above. On every spin and reaction, a target sight will place a wild in a random position on the grid. Meanwhile, two bonus panels could reveal multipliers, bombs or trigger coin bonuses.
When a multiplier aligns with the target symbol’s final position, it will be applied to the wild in that position. When multipliers align in both panels, they are multiplied together for the target wild. When a Bomb appears, it removes all symbols from its row or column and adds up to four wilds.
When a Target’s final position aligns with Trigger Coins in both Bonus Panels, it triggers the free spins round. During free spins, there are double the targets and double the wilds, and landing Trigger Coins in the targets will trigger yet more free spins where multipliers can be up to 10X in value or 100x with Bonus Buy.
Can’t wait to hit the bonus round? Use Win Exchange™ to convert your big wins into free spins. Alternatively, dive straight into the action with Bonus Buy.
Nik Robinson, BTG CEO, said: “You’re in for a critter-exploding, bonus-chasing treat and will have as much fun playing this game as we did while making it. Trigger Happy is a homage to the games we played when we were young. Who knew hanging around arcades playing video games would become an explosive fun experience online!”
Nicholas Peters, Chief Business Development Officer of Europe at Evolution, said: “Trigger Happy offers an exhilarating game, seamlessly intertwining BTG’s mesmerising visuals with their distinctive gameplay flair. With its innovative targeting system and dynamic Bonus-Panel mechanic, this game effortlessly transports the excitement of the arcade right onto your device.”