Bluechip.io Teams Up with Fast Track for Next-Level Player Engagement

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The Chinese Men’s Professional Basketball League (CBA League) and Sportradar announced a strategic extension of their partnership aimed at growing the league’s global presence and ensuring integrity within Chinese basketball.

This extension will leverage Sportradar’s expansive network to distribute more than 550 games, including highlights and short form video, through the regular and post-season. Through international broadcast and audio-visual distribution channels, including leading broadcasters, streaming services and over-the-top (OTT) platforms, the collaboration seeks to enhance fan engagement and broaden the league’s viewership in international markets.

CBA League will also continue to receive Sportradar’s market-leading integrity services, with its suite of technological solutions and products deployed to safeguard CBA League competitions against a range of integrity threats.

Shirley Lv, who led the broadcast rights negotiation at CBA League, said: “We are delighted to extend our partnership with Sportradar and believe it will provide enriched possibilities and further awareness for CBA League, given the company’s extensive experience and recent track record. By building up opportunities globally in this long-term partnership, we look forward to developing the continued growth of the CBA League and reaching out to new audiences around the world.”

Ben Turner, Head of Sports Content and Partnerships, APAC and Head of Global Basketball, Sportradar said: “Sportradar is the unparalleled partner to propel CBA League towards previously untapped levels of global visibility. Basketball is one of only a few sports with significant global appeal, and Sportradar is committed to maximizing this potential for both the CBA League and our clients. Together, we will continue to unlock immense value through our content offering, fostering growth and engagements across diverse markets.”

The 2023/24 season is the CBA league’s 29th edition, with 20 teams vying for top honours.

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Gaming Corps – a publicly-listed game development company based in Sweden – will bring its premium games portfolio to players in Switzerland after agreeing a partnership with technology provider Gamanza Group.

Gamanza is renowned for offering an innovative suite of iGaming products, and powered the first legal online casino in Switzerland. The provider is backed by Stadtcasino Baden AG; one of the largest leisure and entertainment groups in Switzerland.

This is the first partnership Gaming Corps has agreed in Switzerland, and marks significant progress in the territory in a short space of time, with Gamanza providing a turn-key platform solution to multiple licensed operators in the Swiss online gaming market.

Gamanza’s player account management platform, “Core” will now house Gaming Corps’ full suite of games, made up of Crash, Mine, Table, Slot and Plinko titles. Gamanza’s operator partners will be able to offer some of Gaming Corps’ recent smash hits such as Rampage and Piggy Smash from the Smash4Cash™ series, Wild Woof, Raging Zeus Mines and Lobster Hotpot, as well as some of Gaming Corps’ revered games series including Jet Lucky and Coin Miner.

Mats Lundin, Gaming Corps’ Director of Sales, said: “Gamanza is a well-known, popular and respected provider in the Swiss online gaming market, so we are extremely privileged to be able to offer our games via Gamanza’s Core platform.

“We are very excited to provide our first-class games to Gamanza’s partners, and we are pleased to secure such widespread distribution of our titles to players across Switzerland in the early stages of our journey in the country.”

Robert Civill, Chief Commercial Officer at Gamanza said: “We will always champion innovation and variety at Gamanza, and Gaming Corps provides a quality mix of crash games and other fast game concepts, alongside an array of thrilling slots.

Gamanza is delighted to work with Gaming Corps and I’m sure they will prove to be incredibly popular with our partners, so very much a welcome addition to our ever-evolving portfolio!

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BetMakers has announced that it has entered into a binding agreement to acquire assets of RACELAB Pty Ltd (RACELAB Global), a leading international supplier of enhanced racing wagering products and technologies.

This is a highly strategic acquisition for BetMakers, adding leading race form, preview, and statistics technology to the BetMakers ecosystem, as well as proprietary fixed odds pricing technology and associated algorithms. The Acquisition also offers potential for BetMakers to further expand its services in the harness and greyhound form and preview racing sectors and bring new customers to BetMakers.

The deal provides an ongoing partnership with global racing rights holder Sports Information Services Limited (SIS) to develop products and services for their suite of global customers.

BetMakers CEO Jake Henson said: “We are very pleased to secure this unique set of assets that hold tremendous potential for BetMakers. We have acquired market leading technology that further broadens the capabilities of BetMakers’ racing ecosystem for both wagering operators and rights holders alike, across the globe. In addition, we are uniquely placed to integrate the RACELAB operations into our existing global infrastructure, driving new revenues via our existing sales channels and continuing to develop upon the strategic vision of both ProFORM and ODDS ENGINE technologies.

“We are very confident in our ability to deliver substantial value from this acquisition, and to contribute towards both revenue and earnings growth in FY25 and beyond.”

ProFORM premium informatics and enhanced content compliments the other critical services as part of the BetMakers ecosystem, which includes Race Day Controls, Form, Pricing, Trading, Tote and Streaming, and represents a new product that BetMakers can distribute to its large global customer base.

ODDS ENGINE will further enhance the existing BetMakers pricing and trading capability and tools, improving the accuracy of betting markets as well as bringing new wagering products into the mix.