Light & Wonder Unveils Expanded Systems Integration with SHR Group’s Allora CRS Software

Light & Wonder Unveils Expanded Systems Integration with SHR Group’s Allora CRS Software


Light & Wonder Inc. announced the expansion of its integration services through a collaboration with SHR Group’s Allora CRS booking engine.

SHR’s Allora CRS software enhances the capabilities of hotel operators by offering advanced booking features that effortlessly integrate with Light & Wonder’s system-independent global loyalty platform, L&W ENGAGE. This integration allows operators to customize the customer experience more effectively by using a guest’s predicted revenue value to access exclusive member rates and offers, both through the booking engine and the call center, ensuring that the customer gets the right room, at the right rate, on the right day.

“This integration and advanced capabilities of L&W ENGAGE have significantly enhanced the experiences of our customers whose hotel encounters play a large role in the overall customer journey. We are excited to expand this offering, empowering our customers to elevate the guest experience and deepen customer loyalty,” Jon Wolfe, President of Global Systems and Service at Light & Wonder, said.

“Allora CRS has been an integral part of our success story. Together with the L&W ENGAGE platform, we offer a dynamic solution that is redefining customer engagement in the hospitality industry,” Dan Edmonds, Vice President of Casino Strategy & Solutions at SHR Group, said.

This integrated solution is now accessible to both potential and existing L&W ENGAGE and SHR Group customers.

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.