New agreement grants exclusive aggregation rights of the studio’s content to the U.S. iGaming market

Light & Wonder, Inc. has forged a new collaboration with RubyPlay, that includes exclusive aggregation for the U.S. iGaming market.

The new agreement grants Light & Wonder’s operator network access to RubyPlay’s content, including the Immortal Ways series which has recently gained significant traction for the dynamic provider. The innovative Immortal Ways mechanic gives players 10,000 ways to win and includes two Immortal Arrays across the four middle reels to heighten excitement, as well as bonus wheels that could award multipliers and fixed jackpots. The series has spawned several releases for the studio, including two of its best-performing titles to date – IMMORTAL WAYS: DIAMONDS and IMMORTAL WAYS: BUFFALO.

RubyPlay boasts over 100 slots in its portfolio including its hit DIAMOND EXPLOSION series, which is also set to launch across Light & Wonder’s global operator network.

This most recent deal for Light & Wonder serves as further testament to the strength of its industry-leading content aggregation platform, providing independent studios such as RubyPlay with an efficient route into new markets, while delivering a regular flow of fresh and engaging content to its operator customers.

Steve Mayes, Senior Director Digital Partnerships at Light & Wonder, said: “RubyPlay has developed a stellar reputation for developing forward-thinking gaming experiences and we are delighted to bring its high-quality content to an even wider reach on our global network.

“Elevating emerging studios is a top priority for us and we are particularly excited to be RubyPlay’s exclusive aggregator in the U.S. where we anticipate a great response to its dynamic content.”

Dr. Eyal Loz, Chief Product Officer at RubyPlay said: “Light & Wonder has a vast reach in terms of markets, particularly in North America, which is a perfect fit for RubyPlay’s strategy of focusing on regulated markets.

“We’re thrilled to be integrating our next-level content onto Light & Wonder’s platform, allowing significantly more players around the world to enjoy our cutting-edge slots.”

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.