Stake, the world’s leading brand in betting and gaming, has today announced a partnership with The International Tennis Federation (ITF). The landmark deal will see Stake become the new Official Betting Partner of the Davis Cup and Billie Jean King Cup by Gainbridge.

Stake’s sponsorship portfolio spans Formula 1 (Stake F1 Team), the Premier League (Everton

Football Club) and UFC, as well as a partnership with musician Drake.

The deal has been agreed following due diligence conducted in line with ITF rules for betting sponsorship (developed in consultation with the International Tennis Integrity Agency).

The partnership will see Stake working to promote and enhance the fan experience across both

events by bringing supporters closer to the world class action on court.

Akhil Sarin, Chief Marketing Officer for Stake, said:

“We are delighted and extremely proud to become the Official Betting Partner of the Davis Cup & Billie Jean King Cup. Tennis is a universally popular sport, and these competitions are two of the most passionately followed across the globe.

“We look forward to some exciting initiatives spread across the tennis calendar and working with the ITF to promote the sport to our worldwide audience.”

Sportradar, the ITF’s current data partner, helped facilitate the partnership with Stake.


Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.