SCCG Management, a leading consulting and advisory firm in the gambling and sports entertainment industry, announced its new sponsor partnership with Thunder Fight Center, Brazil’s premier martial arts events venue. This collaboration coincides with the debut of Versus FC in mixed martial arts (MMA), scheduled for Wednesday 24 January at the Thunder Fight Center. The agreement includes the prominent display of SCCG branding within the octagon.
Thunder Fight Center, conceptualized in 2019 and inaugurated amidst the challenging times of the 2020 pandemic, has been a cornerstone in keeping combat sports active in the São Paulo region. As the only venue in Brazil dedicated exclusively to martial arts events, it has successfully hosted 79 events over the past three years, promoting an incredible 1335 bouts in its state-of-the-art cage and ring.
The center’s journey has been marked by continuous enhancements, boasting superior lighting, advanced audiovisual technology, and meticulously crafted interiors. This has established Thunder Fight Center as an unrivaled location for both fighters and spectators, offering everything necessary for a flawless martial arts event.
Additionally, the Thunder Fight Center has played host to a variety of unique sports events, including a major event by the Pillow Fight Championship (PFC). This event not only showcased the versatility of the venue but also highlighted its capability to support a diverse range of sports entertainment. The successful hosting of the PFC event at Thunder Fight Center is a testament to the venue’s adaptability and commitment to bringing innovative and engaging sports experiences to its audience.
The venue has seen the rise of numerous fighters to international acclaim. André Mascote, for example, debuted at Thunder Fight Center and has since ascended to the highest levels of the sport. Similarly, Jailton Almeida, now in line for a UFC belt, had his last two pre-UFC fights at this esteemed venue.
As a rising star in the global sports entertainment space, SCCG Management has been investing and advising on behalf of the next generation of sports leagues and fan engagement technology. This includes partnerships with niche sports leagues such as the Pillow Fight Championship and Major League Pickleball, demonstrating SCCG’s commitment to diversifying the sports entertainment landscape and championing emerging sports alongside traditional ones.
“We are excited about the partnership between SCCG Management and Thunder Fight Center, coinciding with Versus FC’s debut. This aligns with our commitment to nurturing sports entertainment. Thunder Fight Center’s dedication to martial arts complements our vision to support emerging talents. We anticipate this collaboration will enhance experiences for both fighters and fans, setting new standards in martial arts and sports entertainment,” Stephen Crystal, Founder & CEO of SCCG Management, said.