TUMS has partnered with DraftKings to launch a new platform, TUMS Prop Bites, which allows players to choose free food picks during the Super Bowl and compete for cash prizes.
Players can pick from an assortment of favorite American foods like pizza, buffalo wings, chips, and dip with the free-to-play game. Winners can earn a share of $10,000 for selecting which foods “have won America’s hearts and stomachs.”
Jay Danahy, Head of Brand Partnerships and Ad Operations at DraftKings, said: “The Big Game is obviously a major tentpole for DraftKings each year. This year, we’re excited to partner with TUMS to create TUMS Prop Bites and let food fans get in on the competitive action on game day and leading up to it.
“Food is a key part of the Big Game experience for fans watching at home and TUMS Prop Bites creates an authentic extension of what DraftKings is all about, providing customers with more way to engage with the events they love.”
Comedian Desus Nice will introduce TUMS Prop Bites as its official tipster on various digital and social content leading up to the Super Bowl. Nice said he is excited to be a part of the campaign.
“I’m thrilled to help launch TUMS Prop Bites and allow food and sports fans to go all in on the most hyped part of the Big Game – the food,” Desus Nice said.
“Let’s be real, a lot of people watch the Big Game for the food and the vibes, and now TUMS is giving this audience an opportunity to go all in on food, without the worry of heartburn, and a chance to win cash prizes,” he added.