São Paulo has officially presented Superbet as the main sponsor for the next three years at an event on Thursday night, the 18th. The contract between the Tricolor and the recently arrived European betting house in Brazil is worth $32 million. The event also served to announce the new uniform supplier, New Balance, and featured a fashion show of the jerseys already adorned with the Superbet logo.
Announced on the eve of this year, São Paulo’s contract with Superbet had already been speculated by the press, and even the club’s president, Julio Casares, dropped hints on his social media about a “SUPER 2024,” referring to the sports betting platform.
The agreement was confirmed surprisingly, with São Paulo signing a three-year contract worth R$ 156 million (US$ 32m) with Superbet, taking over the space previously reserved for Sportsbet.io.
The termination with the previous betting platform incurred a cost of R$ 24 million (US$ 5m), but neither the São Paulo board nor Superbet confirm who bore the penalty.
On Thursday night, the 18th, a grand parade featuring the new uniforms marked the opening celebration for São Paulo’s 2024 season. Several club athletes wore the New Balance-produced jerseys with the Superbet logo. The event also featured the new signings for São Paulo in 2024: Ferreira, Erick, Luiz Gustavo, and Bobadilla.
In addition to sponsoring São Paulo, Superbet has become the main sponsor of the Campeonato Cearense football league. The betting company has also acquired the naming rights for the next edition of the tournament, which will be called “Cearense Superbet 2024”.
Superbet is a betting platform originating from Romania, operating in the online market since 2016 and arriving in Brazil last year. In addition to football, the operator covers sports such as tennis, volleyball, baseball, futsal, among others, with coverage of competitions from different countries.
In a recent interview, Alexandre Fonseca, CEO of Superbet Brasil, announced that the betting platform “arrives in Brazil to achieve market leadership as quickly as possible. If it weren’t for that, I wouldn’t have taken on this project”.