DraftKings Signs Deal with NASCAR

January 10, 2024 Add Comment
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DraftKings Signs Deal with NASCAR

 

DraftKings and National Association for Stock Car Auto Racing LLC (NASCAR) announced that they have agreed to terms on a written designation agreement, paving the way for the digital sports entertainment and gaming company to operate in the state of North Carolina, pending licensure and regulatory approvals.

“DraftKings and NASCAR have collaborated closely with each other over the years, sharing a like-minded commitment to enhancing the fan experience. We look forward to the next chapter in our journey together and offering our leading mobile sportsbook to fans in the state of North Carolina,” Matt Kalish, president of DraftKings North America, said.

DraftKings has also been named the exclusive daily fantasy sports partner of NASCAR in the US and Canada, and has become an Authorized Gaming Operator of NASCAR and will receive additional sponsorship benefits within the NASCAR ecosystem nationally.

“DraftKings has a proven track record of enhancing the fan experience across sports. We are thrilled to continue working with DraftKings to deliver NASCAR fans more engagement opportunities and bring its leading mobile sportsbook to North Carolina,” said Joe Solosky, NASCAR managing director, sports betting.

Once live, North Carolina would mark the 27th state DraftKings Sportsbook operates in, following the company’s announced plans to enter Vermont on Jan. 11.

Zoltan Tundik
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Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.