Zynga Inc., a wholly-owned publishing label of Take-Two Interactive (NASDAQ: TTWO) and a global leader in interactive entertainment, announced a collaboration with Warner Bros. Pictures to feature one of this holiday’s most anticipated films, Wonka, in multiple Zynga games, including its iconic franchise Words With Friends. The game integrations will give players an inside look at the magical world of Wonka through custom in-game challenges, rewards, and film content.
Starring Academy Award® nominee Timothée Chalamet in the title role, Wonka tells the wondrous story of how the world’s greatest inventor, magician, and chocolate maker became the beloved Willy Wonka we know today. With familiar faces and brand-new characters and inventions, the film will introduce audiences to a young Willy Wonka, chock-full of ideas and determined to change the world one delectable bite at a time. Starting on December 12, the film’s limited-time in-game integration will surprise and delight players in Words With Friends 2, as seen in today’s new game trailer:
In Words With Friends 2, a stylized Wonka avatar based on Timothée Chalamet’s portrayal of the character in the film will invite players into his magical world to play chocolate-themed Friendly Faceoff word games. Those who win two games against the bright-eyed candy maker will earn an exclusive Wonka-themed frame as a sweet treat to proudly display on their player profile. To further celebrate, “Chocolatier” will be featured as the Word of the Day, putting players in a magical mindset ahead of the film’s premiere. Zynga players will also have access to limited-time challenges and rewards in Wonka’s World of Candy and other Willy Wonka titles.
“Zynga is excited to continue our ten-year history of successful collaboration with Warner Bros. by bringing the world of Wonka to players in Words With Friends and other titles across our portfolio,” said Yaron Leyvand, Executive Vice President, Games at Zynga. “We’re always looking for new ways to bring engaging experiences to our players, and inviting our community to interact with one of the world’s most beloved characters is a perfect golden ticket holiday surprise.”
“Wonka is one of the most highly anticipated movies this holiday season. By combining it with Zynga and four of their games, including Words With Friends—an evergreen cultural sensation that has connected millions of players for over a decade—we are creating unique opportunities for engagement that unite gaming and film fans across the big screen and mobile devices,” said Cameron Curtis, EVP, Worldwide Digital Marketing, Warner Bros. Pictures.
Launched in 2009, Words With Friends has grown from a popular mobile game to a global pop culture sensation. The franchise has expanded to new platforms such as Facebook Messenger, launched a hit sequel with Words With Friends 2, and brought innovative new ways for people around the world to play. The franchise’s success through this more than decade-long journey has been powered by player connections made through quick and clever wordplay that has become a touchstone in fans’ lives.