Pala Casino Spa & Golf Resort Enters into Partnership with QCI



Quick Custom Intelligence (QCI) and Pala Casino Spa & Golf Resort have announced a partnership, unveiling a new product for the casino industry.

The new product, Pala PURL, will allow players to have instant access to their player accounts via their mobile devices; which will give them the ability to instantly redeem player points for free play, concert tickets, hotel rooms, food comps, among other things.

Fred Buro, CEO & CMO of Pala Casino, said: “The collaboration with QCI represents Pala Casino’s commitment to evolution, innovation, and its unwavering pursuit of the ultimate guest experience. The Pala PURL is not just a cool tool; it’s a game-changer. Our players can now reward themselves instantly and seamlessly, which eliminates a variety of hurdles players sometimes needed to overcome to get player-comps and rewards. It has been my passion for years to design, build, and deploy a tool like this. So, it was fortuitous that I met Andrew Cardno, CTO of QCI and his development team, and presented the concept of the PURL to them. This project could never have happened without them. We are currently beta testing, and the product is now live!”

Andrew Cardno, CTO of QCI, said: “The collaboration between QCI and Fred Buro and Pala Casino signifies the future of the casino industry. Pala PURL leverages state-of-the-art technology to offer players a fluid, user-friendly experience. At QCI, we pride ourselves on creating tailored solutions, and with Pala Casino, we’ve accomplished something truly exceptional. We are proud to take this first step in the journey and we appreciate the opportunity to build on the vision of Fred Buro and team at Pala. We are excited about where this integrated digital experience will take us in the future.”

The introduction of Pala PURL stands as a testament to the forward-thinking vision of both QCI and Pala Casino. This industry-first solution streamlines the player experience, allowing for a more efficient way for players to enjoy their rewards. The two companies believe that with the Pala PURL, players will find more reasons to stay engaged and loyal to Pala Casino.

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.