- Gillette joins forces as the official partner of the prestigious Esports Awards, marking a partnership of two industry leaders set to deliver an unforgettable experience
- As part of the collaboration, Gillette will present the Esports Awards pre-show and will feature “Gillette resets” as transitions between segments at the Awards ceremony
The Esports Awards presented by Lexus, the most prestigious night in the esports calendar, is pleased to announce its latest partnership with the world’s leading expert in men’s grooming, Gillette.
As part of the partnership, Gillette will present the Esports Awards pre-show, promising a showcase of talent, innovation, and excellence in the esports world. Alongside this, Gillette has introduced ‘Gillette Resets’, as exciting transitions between segments of the main ceremony.
This partnership marks a significant milestone in the world of esports, uniting the acclaimed grooming brand Gillette with the prestigious Esports Awards to deliver an unforgettable event. Presented by Gillette, the Esports Awards Pre-show promises to be an exciting showcase of talent, innovation, and excellence in the esports world. Throughout the main ceremony, viewers will witness the fusion of gaming and grooming as Gillette introduces “Gillette resets”.
With initiatives such as the ‘Gillette Gaming Alliance’ and the thrilling ‘Gillette Cup’ Fortnite Tournament, Gillette is no stranger to the world of esports and gaming. This partnership, the fusion of gaming and grooming, emphasises Gillette and the Esports Awards joint commitment of fostering and celebrating excellence in esports.
“We are thrilled to announce our exciting partnership with Gillette, a brand known for excellence and precision. This collaboration marks an essential step forward in our journey to honour and celebrate the incredible achievements of esports industry leaders,” commented Mike Ashford, CEO of the Esports Awards, “With Gillette’s unwavering support, we are confident that we can continue to elevate and recognise the extraordinary talent within the esports community.”
Project Love, a welcoming initiative by the Esports Awards, will receive generous support from Gillette. As part of this partnership, Gillette will contribute by providing special gifts to VIPs and guests attending the event. Project Love has been a cornerstone of the Esports Awards for several years, creating a warm and welcoming atmosphere for its esteemed guests.
The Esports Awards ceremony, presented by Lexus, is the highlight of a thrilling three-day celebration, including the PWR UP Las Vegas esports conference hosted at the luxurious Resorts World Las Vegas. The ultimate esports, tech and gaming extravaganza will feature groundbreaking events like the Esports Awards Open, a unique golf tournament that blends networking and entertainment with industry leaders and celebrities, shaping the future of esports, tech, and gaming.
