Fincore and SB22 enter “industry first” biometrics partnership


Gaming Software specialist integrates its powerful facial recognition solution into self-service sports betting platform to help solve challenges around anonymity in retail.

Fincore, a leading provider of technology and software solutions to the gambling industry has signed a breakthrough deal with next-generation sports betting retail platform supplier, SB22.Under the deal, SB22 will use Fincore’s facial recognition solution in its proprietary self-service betting kiosks to help overcome challenges around fraud prevention, responsible gambling, and personalisation.SB22 offers the regulated sports betting market a cutting-edge self-service retail solution.Fincore offers an advanced facial recognition system with actionable events based on real-time data and detection which is compatible with any modern retail solution.  This can be used for fraud prevention as well as social responsibility by identifying excluded players who have self-excluded or are not permitted to bet under local laws and regulations. For example, professional sports players and officials.To ensure SB22 can maximise the potential of its platform, Fincore has tailored its algorithms to drive optimal performance. This is only possible because of the company’s deep industry experience, creative capability, and technological know-how which it uses to integrate each of its solutions to meet the unique needs of each partner.Mateja Popovic, CEO at Fincore, said: “Fincore is delighted once again to partner with a leading solution provider in the regulated gaming market, especially SB22 with its North American focus. Both companies share a deep technology and industry heritage and I feel particularly flattered that SB22, another sports betting platform provider, selected Fincore for a specific module, demonstrating the merit of our modular approach and the trust we share.”Vladimir Jovanovic, COO at SB22, added: “At SB22 we leverage the best of breed technologies to build and run our state-of-the-art platform.  This partnership with Fincore brings another innovative technology into the SB22 solution stack, allowing us to leverage the power and sophistication of biometrics to benefit our customers and their patrons in so many ways.“Thanks to this integration, our operator partners will be able to instantly identify their patrons and offer them a superior experience, while bringing seamless benefits to their responsible gambling and compliance requirements.”

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.