White Hat Gaming’s PAM goes live with Bally’s in 6 states in under 3 months



Ultra-fast rollout sees New York becomes latest launch for operator

Leading iGaming platform provider White Hat Gaming has again demonstrated its highly agile and efficient operations following the sixth deployment of its market-leading PAM in just three months with Bally’s Corporation.

Players in New York are the latest to benefit from Bally’s enhanced sportsbook offering powered by White Hat’s PAM after recent rollouts in Indiana, Colorado, Virginia, Arizona and Ohio.

The company’s ability to deploy several high-profile platform integrations in a short period of time highlights the overall quality of its PAM offering. Tested to the highest standards, it is highly scalable and flexible to meet the stringent demands of operators across the US and beyond.

White Hat’s solution is underpinned by its award-winning and innovative Traveling Walet functionality, which allows online customers of Bally’s to access their same App, account balance, bonuses and loyalty offers across multiple states for a simplified user experience.

Additional services included within the overall PAM are CRM marketing support, a proprietary cashier, extensive payment options, 24/7 customer support and a comprehensive range of player protection tools.

White Hat Gaming is expected to announce further state rollouts with Bally’s across the US imminently, with planned launches close to completion.

Phil Gelvan, CEO at White Hat Gaming, said: “Delivering our PAM to Bally’s across six states in under three months is an incredible achievement. It speaks volumes about our ability to move fast in this industry and provide operators with the tech stack required to launch quickly and smoothly.

“Our hard work in supporting the Bally’s team is far from over with more state launches planned. It’s an exciting period for us as we continue to grow our US footprint in record time.”

Robeson Reeves, CEO at Bally’s, said: “The team at White Hat Gaming has done an incredible job in facilitating numerous state launches in quick succession. They have accelerated our growth strategy as we look to strengthen our online footprint alongside the existing retail presence we hold.

“We are thoroughly looking forward to revealing more launches over the coming weeks, as we continue to build on our mission to become the premier, full-service, vertically integrated casinos and resorts, online sports betting, and iGaming company.”

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