Provider’s Playzido platform delivers branded title to Caesars Palace Online Casino and Caesars Sportsbook & Casino in ‘The Great Lakes State’
Light & Wonder Incorporated (NASDAQ and ASX: LNW) has delivered its first customized casino title to Caesars Digital online casino platforms in Michigan via its content creation platform Playzido.
The launch sees Caesars Palace Online Casino and Caesars Sportsbook & Casino players gain access to an exclusive version of studio partner HITSqwad Gaming’s Sweet 16 Blackjack game with the iconic Caesars branding emblazoned across the table and cards. The gameplay itself puts a unique spin on the casino floor classic, where players can place a sweet 16 side bet in addition to the standard blackjack experience.
The furthering of the long-term relationship between Light & Wonder Incorporated and Caesars Digital follows Playzido’s recent entry into Michigan after securing a business-to-business (B2B) license. It underlines the wider strategy of Playzido to develop localized content alongside independent studios and provide operators with access to new gaming experiences through its proprietary Remote Gaming Server (RGS) platform.
This latest development also demonstrates the strong momentum in ‘The Great Lakes State’ for Light & Wonder Incorporated after the company recently went live with its new Premium Live Dealer product by Authentic Gaming with all games delivered from a newly-built studio situated within Michigan.
“We’re extremely proud to announce our new partnership with Caesars, undoubtedly one of the biggest global names within the casino-entertainment industry,” the founder Playzido, Stuart Banks, said. “Not only does this further establish Playzido’s market presence in Michigan but it also aligns perfectly with our strategy of empowering operators to create exclusive and branded content. We very much look forward to working closely with the brilliant team at Caesars Digital and we are super excited about the line-up of games scheduled for release in the upcoming weeks and months.”
“Providing tailored content for our players is a key focus as we strengthen our existing product portfolio across our platforms,” the Online Gaming Vice-President for Caesars Digital, Ricardo Cornejo Rivas, said. “This branded version of Sweet 16 Blackjack allows our loyal players to enjoy a fun game within a familiar setting and we are confident Light & Wonder Incorporated, Playzido and HITSqwad Gaming have produced a title that will truly resonate with our audience.”