BetMGM Announces Official Partnership Expansion with Sportradar

October 25, 2023 Add Comment
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Collaboration expands offerings for customers by leveraging official NBA optical tracking data

BetMGM, a leading sports betting and iGaming operator, today announced the signing of a new deal with Sportradar  for access to products and services to be powered by official NBA optical tracking data.

For the first time, Sportradar will provide BetMGM access to next-generation products and services that leverage NBA optical tracking data, which is provided exclusively by Sportradar through its partnership with the NBA. This will enable BetMGM to grow its prop markets and same-game parlay portfolio, as well as its in-play betting markets.

“Sportradar’s league data has enabled BetMGM to enhance our product offerings since we first partnered with them in 2018,” said BetMGM Chief Product Officer Jarrod Schwarz. “We expect the upcoming NBA season to be outstanding and look forward to leveraging this data for years to come.”

Eduard Blonk, Chief Commercial Officer at Sportradar, said, “We’re pleased our value-add products and services will unlock the potential of NBA optical tracking data for BetMGM, while supporting the return-on-investment of our partnership with the NBA.”

Zoltan Tundik
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Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.